Performance CTV
Performance CTV is a performance-focused managed CTV advertising and strategy consultancy.
Performance CTV operates in the Agency & Consultancy segment.
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Distinction
This is a specialist managed CTV advertising and consulting firm, not a consumer streaming platform or a self-serve DSP. It should be distinguished from larger full-service media agencies and CTV software vendors that licence their own platforms.
- Founded
- Unknown
- Headquarters
- Unknown
- Core Segment
- Agency & Consultancy
- Company Size
- Unknown
- Official Links
- Website
- Verified
- 2026-04-20
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Performance CTV: About
The business model is service-led. Performance CTV provides managed connected TV campaign planning, buying, optimisation, reporting, and consulting to business customers. Value is created by helping advertisers navigate fragmented CTV supply, improve campaign efficiency, and tie media spend to measurable business outcomes such as ROAS, conversions, or customer acquisition. Revenue appears to come from campaign management fees, consulting fees, and performance-linked compensation rather than from licensing a self-serve technology platform.
Products & Services in Categories
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Media Channel
Ad Format
Technology
Performance CTV: Market Position
Performance CTV is a specialist connected TV advertising services firm operating under the legal name Performance CTV LLC. Based on the available product evidence, it offers managed CTV campaign execution and strategic consulting for brands, advertisers, performance marketers, and agencies that want measurable outcomes from CTV media buying.
The company makes money through service-led engagements rather than software subscriptions. Its core offering combines campaign planning, audience targeting, creative development, optimisation, reporting, and advisory work, with commercial positioning centred on performance-based pricing and ROI accountability. The business is therefore best understood as an agency-style service provider focused on programmatic CTV activation and strategy.
Performance CTV: Frequently Asked Questions
What is Performance CTV?
Performance CTV is a specialist B2B firm that manages connected TV advertising campaigns and provides CTV strategy consulting focused on measurable business outcomes.
Who uses Performance CTV?
Its users are brands, advertisers, agencies, performance marketers, and in-house marketing teams that want managed CTV execution and ROI-focused advisory support.
How does Performance CTV make money?
It appears to earn revenue from managed service fees and consulting engagements, with some pricing aligned to campaign performance outcomes.
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