PepUpSales

PepupSales operates an enterprise SaaS model delivering a cloud-based platform for field sales, distribution and retail execution. It creates value by digitising manual sales and distribution workflows, consolidating partner and retailer interactions, and providing business intelligence across the value chain. Core modules include sales force automation, distributor management, van sales, a retailer app, visual merchandising workflows, loyalty management and a dealer portal, all integrated with customers’ existing ERP systems.

Revenue is generated primarily from recurring software subscriptions, likely priced by user bands or seat tiers and by activated modules. Additional value and revenue come from implementation projects, ERP integrations and ongoing configuration or support for large distribution networks. Mobile apps distributed via app stores function as access points for contracted customers rather than standalone paid consumer apps.

PepupSales is an India-based SaaS provider focused on field sales and distribution automation for consumer packaged goods (CPG) and retail-focused businesses. Its platform covers sales force automation, distributor and dealer management, van sales, retailer ordering, visual merchandising tracking, and loyalty management, with built-in business intelligence for monitoring performance across retail and distribution networks.

The company generates revenue by selling enterprise subscriptions to its cloud platform, typically to manufacturers, brands and distributors that run large field sales teams and multi-tier distribution networks. It integrates with ERP systems such as SAP, Oracle, Tally and Microsoft Dynamics, and supplements software fees with implementation and integration services. Customers are mid-market and enterprise organisations across FMCG, CPG, retail and related sectors that need to digitise and control sales and distribution execution.