PepUpSales
PepUpSales is a field sales and distribution SaaS for FMCG and retail teams.
PepUpSales operates in the B2B SaaS Provider segment.
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Distinction
PepUpSales is a B2B field sales and distribution software provider, not a consumer shopping app or a generic CRM vendor. It is focused on operational execution for FMCG and retail field teams rather than broad-based marketing automation for all business functions.
- Founded
- 2010
- Headquarters
- Ground Floor, Plot No 657, Udyog Vihar Phase 5, Gurgaon, 122016, Delhi NCR, India
- Core Segment
- B2B SaaS Provider
- Company Size
- 10–49
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about PepUpSales
PepUpSales: About
PepUpSales operates a B2B enterprise software model centred on recurring subscriptions for a field sales and distribution platform. It creates value by digitising route planning, order capture, distributor workflows, retail execution and performance reporting for on-ground sales organisations. The platform becomes embedded in daily operational processes, which can support retention and module expansion over time.
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PepUpSales: Market Position
PepUpSales is an Indian B2B SaaS company providing field sales automation and distribution management software for FMCG, retail, distribution and manufacturing businesses. Its platform combines sales force automation, order management, distributor management, CRM-style workflows and BI reporting into a unified system used by field teams and sales operations managers. The product is built for mobile, including offline usage, and integrates with enterprise systems such as SAP and Oracle.
The company makes money primarily by licensing its software on a recurring subscription basis to business customers, typically for deployed sales teams or enterprise roll-outs. Additional value comes from implementation, integration and configuration work. Its customer base appears to be mid-sized to large companies with distributed field sales operations rather than consumers.
PepUpSales: Frequently Asked Questions
What is PepUpSales?
PepUpSales is a B2B SaaS platform for field sales automation, distributor management, order workflows and BI reporting, primarily for FMCG and retail businesses.
Who uses PepUpSales?
It is used by field sales teams, sales operations leaders, distributor managers and merchandising teams at mid-sized to large FMCG, retail, distribution and manufacturing companies.
How does PepUpSales make money?
It mainly earns recurring subscription revenue from enterprise software deployments, with additional income from implementation, integrations and custom configuration.
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