B2B Sales Engagement & Intelligence · B2B SaaS Provider · MarTech Vendor
PepUpSales
Field sales and distribution SaaS for FMCG and retail teams.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Pepup Innovations Private Limited
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- Ground Floor, Plot No 657, Udyog Vihar Phase 5, Gurgaon, 122016, Delhi NCR, India
- Company size
- 10–49
- Market cluster / sector
- B2B Sales Engagement & Intelligence
- Market role
- B2B SaaS Provider · MarTech Vendor
- Official website
- pepupsales.com
What PepUpSales does
PepUpSales operates a B2B enterprise software model centred on recurring subscriptions for a field sales and distribution platform. It creates value by digitising route planning, order capture, distributor workflows, retail execution and performance reporting for on-ground sales organisations. The platform becomes embedded in daily operational processes, which can support retention and module expansion over time.
Category differentiation
PepUpSales is a B2B field sales and distribution software provider, not a consumer shopping app or a generic CRM vendor. It is focused on operational execution for FMCG and retail field teams rather than broad-based marketing automation for all business functions.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
PepUpSales is an Indian B2B SaaS company providing field sales automation and distribution management software for FMCG, retail, distribution and manufacturing businesses. Its platform combines sales force automation, order management, distributor management, CRM-style workflows and BI reporting into a unified system used by field teams and sales operations managers. The product is built for mobile, including offline usage, and integrates with enterprise systems such as SAP and Oracle. The company makes money primarily by licensing its software on a recurring subscription basis to business customers, typically for deployed sales teams or enterprise roll-outs. Additional value comes from implementation, integration and configuration work. Its customer base is mid-sized to large companies with distributed field sales operations rather than consumers.
Business model & monetisation
The company primarily monetises through SaaS subscription fees for access to its platform and modules, likely structured by seats, team deployments or enterprise roll-out scope. It also is positioned to earn secondary revenue from implementation, ERP integrations, onboarding, custom configuration and ongoing enterprise support. The core commercial engine is recurring software revenue rather than media, transactions or consumer payments.
- Core platform subscriptions
- Software Subscription
- Module-based enterprise licensing for SFA, DMS and analytics
- Software Subscription
- Implementation and onboarding services
- Service Fee
- ERP integrations and custom enterprise configuration
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
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Unified commerce software for retailers’ store and omnichannel operations.
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Recent recorded signals
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Questions about PepUpSales
What is PepUpSales?
PepUpSales is a B2B SaaS platform for field sales automation, distributor management, order workflows and BI reporting, primarily for FMCG and retail businesses.
Who uses PepUpSales?
It is used by field sales teams, sales operations leaders, distributor managers and merchandising teams at mid-sized to large FMCG, retail, distribution and manufacturing companies.
How does PepUpSales make money?
It mainly earns recurring subscription revenue from enterprise software deployments, with additional income from implementation, integrations and custom configuration.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
11 publicly documented primary sources and citations linked across the market graph.
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