Audience Identity & Clean Rooms · Data Provider / Broker · AdTech Vendor
PathIQ
Consent-based identity data, risk APIs and white-label advertising infrastructure.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- PathIQ Pte. Ltd.
- Entity type
- COMPANY
- Headquarters
- Singapore
- Market cluster / sector
- Audience Identity & Clean Rooms
- Market role
- Data Provider / Broker · AdTech Vendor
- Official website
- path-iq.ai
What PathIQ does
PathIQ builds a shared commercial data layer from consent-based identity, carrier, purchase, behavioural, demographic and intent signals. It packages this asset into B2B data products: activation-ready audience segments, market reports, real-time identity and fraud-risk signals, and partner-branded media-business infrastructure. The model creates value by allowing customers to use a common identity and intelligence layer for advertising, research and risk workflows without developing equivalent data assets or advertising operations in-house.
Category differentiation
PathIQ is a B2B identity-data, risk-API and white-label advertising infrastructure provider. It is not a consumer navigation application or a standalone demand-side platform buying media directly for advertisers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
PathIQ Pte. Ltd. is a Singapore-based data and advertising technology company. It commercialises a consent-based identity graph of more than 2 billion records across 35+ markets through audience-data licensing and activation, AI-generated market intelligence, real-time identity and risk APIs, and a white-label advertising platform. Its customers are agencies, brands, demand-side platforms, publishers, telecommunications companies, fintechs, lenders and other data-rich enterprises. Revenue derives from data licensing and activation arrangements, self-serve or contracted intelligence access, API usage or enterprise risk contracts, and partner deployments of its advertising infrastructure with advertising take-rate economics.
Business model & monetisation
PathIQ monetises Audience Logic through commercial data-licensing and audience-activation arrangements. Insights IQ is sold through self-serve or contracted access to generated market and audience reports. Trust IQ generates usage-based or contracted API revenue for identity-verification and risk signals. PathIQ Platform generates partner-deployment fees and advertising take-rate revenue from white-label media operations. No public price cards were identified.
- Audience data licensing and activation
- Enterprise data licensing and activation arrangements
- Market intelligence reports
- Self-serve and contracted report access
- Identity and risk APIs
- Usage-based API access and enterprise contracts
- White-label advertising platform
- Partner deployment fees and advertising take-rate monetisation
Products & capabilities
No products with linked sources are available in this view.
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Verified Ownership & Corporate Hierarchy
Complete corporate hierarchy traversal, shareholder cap table history, and parent holding links sourced from regulatory filings.
360° Tech Stack & Vendor Telemetry
Technical header bidding configurations, sellers.json registry nodes, CMP disclosures, and direct programmatic supply chains.
Live Market Signals & Executive Briefings
Continuous 24/7 monitoring of material M&A deals, executive shifts, product rollouts, and hiring trends across peer entities.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Path IQ Pte. Ltd
IAB vendor record: 1658
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 3, 4, 7, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1
- Declared special feature IDs
- 1
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about PathIQ
What is PathIQ?
PathIQ is a Singapore-based B2B data and advertising technology company that provides audience data, market intelligence, identity-risk APIs and white-label advertising infrastructure.
Who uses PathIQ?
Its customers include agencies, brands, DSPs, publishers, telcos, fintechs, lenders and other data-rich enterprises.
How does PathIQ make money?
It earns revenue from audience-data licensing and activation, intelligence-report access, identity and risk API contracts, and white-label platform deployment and media take-rate arrangements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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