PartnerTap
PartnerTap is a b2B SaaS for account mapping and partner co-selling.
Analyst Perspective
PartnerTap is a private B2B software company that provides account mapping and co-selling software for partner ecosystem, channel and sales teams. Its platform helps businesses compare account bases across partner organisations, share pipeline data securely, automate co-sell introductions and track partner-sourced or partner-influenced revenue. The product is positioned around enterprise security, CRM-native integrations and attribution reporting. The company makes money through SaaS subscriptions sold to business customers, particularly enterprises and SaaS companies managing indirect sales or alliance ecosystems. Pricing appears to scale by deployment size, partner volume and access to higher-value capabilities such as pipeline sharing, co-sell automation and advanced reporting.
Analyst Signal Briefing
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Key insights about PartnerTap
Category Differentiation
PartnerTap is not an adtech, martech or consumer social platform. It is a B2B partner ecosystem and co-selling software vendor focused on account mapping, pipeline sharing and partner attribution.
PartnerTap: About
PartnerTap operates a subscription software model centred on partner ecosystem coordination. It creates value by connecting CRM data across multiple partner organisations, identifying account overlap, enabling governed data sharing and operationalising co-sell workflows. Customers adopt the platform to improve partner-sourced pipeline generation, increase sales collaboration efficiency and measure partner contribution to revenue.
How PartnerTap Works & Monetises
Business model analysis and core revenue streams
Revenue is primarily generated through SaaS subscriptions, with pricing tiered by company scale, number of partners and feature access. The commercial model includes an entry-level tier and paid plans that unlock capabilities such as pipeline sharing, co-sell automation, attribution reporting and enterprise administration, with larger deployments sold through quote-based annual contracts.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (PartnerTap)
G2’s Winter ’24 Reports Show PartnerTap Is Leader In Partner Ecosystem Platform
G2’s Winter ’24 Reports highlight PartnerTap as a leader in the partner ecosystem platform category.
Read original sourceCo-selling in a multi-partner world
What does co-selling mean in today’s multi-partner world? Every sales opportunity is being shaped by partners before your customers and buyers ever speak with your Account Executives. That's why Bridge Partners just launched four new services to help companies...
Read original sourcePower of 3 Sales Program Playbook
SAP has launched one of the industry’s most advanced multi-partner sales initiatives: Power of 3, aimed at scaling co-selling with ISVs, GSIs, and resellers.
Read original sourcePartnerTap: Frequently Asked Questions
What is PartnerTap?
PartnerTap is a B2B SaaS platform for account mapping, partner data sharing and co-selling orchestration across partner ecosystems.
Who uses PartnerTap?
It is used by enterprise partner teams, channel managers, alliances teams, sales operations groups and SaaS companies managing indirect sales relationships.
How does PartnerTap make money?
It generates revenue mainly through tiered SaaS subscriptions, with pricing based on company scale, partner volume and access to advanced workflow and reporting features.
Company Facts
- Founded
- 2016
- Core Segment
- MarTech Vendor
- Company Size
- 10–49
- Official Link
- partnertap.com