Panopto

Panopto operates a B2B SaaS model built around a core enterprise video management platform. Customers license the platform on recurring contracts to centralise video libraries, record and publish content, make video searchable, and integrate video workflows into LMS, SSO, and enterprise collaboration environments. The business creates value by making institutional knowledge and training content easier to produce, govern, discover, and measure across large organisations. Product breadth has expanded through add-ons and acquisitions, increasing average contract value and platform stickiness.

Panopto is a US-based private software company that provides a cloud video platform for organisations to capture, manage, search, distribute, and analyse video content. Its core product is positioned around enterprise learning, knowledge management, internal communications, and education workflows, with functionality spanning video content management, lecture capture, transcription, search, analytics, and integrations with learning management and collaboration systems.

The company generates revenue through B2B SaaS subscriptions and enterprise licensing, with additional monetisation from modular add-ons such as AI video creation, accessibility tooling, analytics, and integration features. Its paying customers are primarily higher education institutions, enterprise learning and development teams, IT departments, instructional designers, and corporate communications functions rather than end consumers.