Onnetwork
Video ad monetisation platform connecting publishers, advertisers, and syndicated content.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ONNETWORK GLOBAL Sp. z o.o.
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- ul. Ciołka 17, lok. 320, 01-445 Warszawa, Poland
- Company size
- 10–49
- Market role
- Media Arbitrator / Ad Network
- Official website
- onnetwork.tv
What Onnetwork does
Onnetwork operates a hybrid adtech business model combining supply aggregation, ad serving, campaign management, and content syndication. It creates value by onboarding publishers and media owners into a shared monetisation environment, packaging their video and audio inventory for advertisers and agencies, and offering a proprietary player and content exchange that increase monetisable supply. Revenue is generated from media spend flowing through the network and from the company’s role in managing and monetising publisher inventory.
Category differentiation
Onnetwork is an adtech and publisher monetisation platform, not a consumer streaming service or a telecom network operator. It is closer to an SSP and ad-serving stack for video/audio inventory than to a standalone creative agency.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Onnetwork is a Poland-based adtech company operating a video and audio advertising platform for publishers, media owners, advertisers, and agencies. Its core offer combines aggregated publisher inventory, campaign execution, an embeddable multimedia player, and a content exchange library for syndicating and monetising video content across a distributed web network. The company sits between publishers seeking monetisation and buyers seeking scaled reach, particularly in video formats such as pre-roll and interactive placements. The business makes money through campaign-based media spend from advertisers and agencies, while sharing advertising revenue with publishers whose inventory and content are monetised through the platform. Its customers are businesses rather than consumers: publishers use the player and monetisation tools, while advertisers and agencies use the network to access inventory, targeting, and campaign delivery across multiple sites.
Business model & monetisation
The company primarily uses a media monetisation model rather than a pure software subscription model. Advertisers and agencies buy campaigns priced around impressions, formats, and targeting parameters, while publishers monetise inventory through revenue-sharing on video and audio ad delivery. Onnetwork therefore captures margin on media spend and aggregated inventory, with software functionality embedded into the commercial model through its platform and player.
- Advertiser campaign spend on video and audio inventory
- Media Arbitrage
- Publisher monetisation take-rate or revenue share
- Percentage Take-Rate
- Platform and player usage embedded in monetisation relationships
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Onnetwork Sp. z o.o.
IAB vendor record: 255
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8
- Indexed sellers.json entries
- 938 · onnetwork.tv
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Onnetwork
What is Onnetwork?
Onnetwork is a Polish adtech company that helps publishers monetise video and audio inventory and helps advertisers run campaigns across aggregated sites.
Who uses Onnetwork?
Its main users are digital publishers, media owners, advertisers, and advertising agencies seeking monetisation tools or multi-site campaign delivery.
How does Onnetwork make money?
It earns revenue from advertiser campaign spend and publisher monetisation, typically through media margin and revenue-sharing arrangements tied to delivered inventory.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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