COMPANY

Onnetwork

Onnetwork is a video ad monetisation platform connecting publishers, advertisers, and syndicated content.

Analyst Perspective

Onnetwork is a Poland-based adtech company operating a video and audio advertising platform for publishers, media owners, advertisers, and agencies. Its core offer combines aggregated publisher inventory, campaign execution, an embeddable multimedia player, and a content exchange library for syndicating and monetising video content across a distributed web network. The company appears to sit between publishers seeking monetisation and buyers seeking scaled reach, particularly in video formats such as pre-roll and interactive placements. The business makes money through campaign-based media spend from advertisers and agencies, while sharing advertising revenue with publishers whose inventory and content are monetised through the platform. Its customers are businesses rather than consumers: publishers use the player and monetisation tools, while advertisers and agencies use the network to access inventory, targeting, and campaign delivery across multiple sites.

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Category Differentiation

Onnetwork is an adtech and publisher monetisation platform, not a consumer streaming service or a telecom network operator. It is closer to an SSP and ad-serving stack for video/audio inventory than to a standalone creative agency.

Onnetwork: About

Onnetwork operates a hybrid adtech business model combining supply aggregation, ad serving, campaign management, and content syndication. It creates value by onboarding publishers and media owners into a shared monetisation environment, packaging their video and audio inventory for advertisers and agencies, and offering a proprietary player and content exchange that increase monetisable supply. Revenue is generated from media spend flowing through the network and from the company’s role in managing and monetising publisher inventory.

How Onnetwork Works & Monetises

Business model analysis and core revenue streams

The company primarily uses a media monetisation model rather than a pure software subscription model. Advertisers and agencies buy campaigns priced around impressions, formats, and targeting parameters, while publishers monetise inventory through revenue-sharing on video and audio ad delivery. Onnetwork therefore captures margin on media spend and aggregated inventory, with software functionality embedded into the commercial model through its platform and player.

Revenue Channels

Advertiser campaign spend on video and audio inventoryMedia Arbitrage / Margin
Publisher monetisation take-rate or revenue sharePercentage Take-Rate (Media/FinTech/Marketplace)
Platform and player usage embedded in monetisation relationshipsSaaS / Software Subscription

Products & Services in Categories

Verified structural categorizations from the graph

Recent Signals (Onnetwork)

OnnetworkApr 20, 2026

Advertising Regatta Onnetwork on the wave!

Onnetwork is organizing an advertising regatta event to promote its services and engage with clients.

Read original source

Onnetwork: Frequently Asked Questions

What is Onnetwork?

Onnetwork is a Polish adtech company that helps publishers monetise video and audio inventory and helps advertisers run campaigns across aggregated sites.

Who uses Onnetwork?

Its main users are digital publishers, media owners, advertisers, and advertising agencies seeking monetisation tools or multi-site campaign delivery.

How does Onnetwork make money?

It earns revenue from advertiser campaign spend and publisher monetisation, typically through media margin and revenue-sharing arrangements tied to delivered inventory.

Company Facts

Founded
2017
Headquarters
ul. Ciołka 17, lok. 320, 01-445 Warszawa, Poland
Core Segment
Media Arbitrator / Ad Network
Company Size
10–49
Official Link
onnetwork.tv