OneID
Swiss privacy-first shared advertising identity for premium publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Headquarters
- Switzerland
- Market role
- AdTech Vendor
- Official website
- oneid.digital
What OneID does
OneID operates as consortium-backed B2B advertising infrastructure. It creates value by giving participating publishers and buy-side partners a common pseudonymised identity layer for cross-publisher recognition, deduplicated reach and consent-aware activation. This improves campaign effectiveness and publisher yield across combined premium inventory, while the operator monetises access to the infrastructure through commercial agreements with ecosystem participants.
Category differentiation
OneID here refers to the Swiss advertising identity initiative operated by OneLog AG, not a generic digital login product or unrelated identity verification provider. It is a publisher-led advertising ID layer, not a DSP or consumer authentication app.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
OneID is a Swiss advertising identity solution operated by OneLog AG for the local publisher ecosystem. It provides a standardised, pseudonymised identifier that enables participating publishers, advertisers and agencies to recognise audiences across properties, reduce duplication, manage frequency capping and support consent-aware advertising workflows. The platform creates value as shared infrastructure for premium Swiss media owners and their demand-side partners. It is positioned as privacy-first and integrated with consent standards, helping publishers improve monetisation and campaign efficiency in a market where third-party identifiers are weakening. Revenue comes primarily from B2B participation, integration and usage arrangements tied to the consortium model rather than from consumers.
Business model & monetisation
The commercial model is best understood as B2B infrastructure monetisation. Likely revenue sources include participation or membership fees from publishers, integration or implementation fees, and recurring platform or usage-based charges linked to identity activation and campaign enablement. Additional economic value is created indirectly by increasing inventory yield, reducing reach duplication and improving targeting efficiency for consortium members.
- Publisher participation and platform access
- SaaS / infrastructure fees
- Advertiser and agency activation usage
- Usage-based or service-linked fees
- Integration and onboarding services
- Implementation fees
- Indirect monetisation through improved publisher yield
- Ecosystem value capture
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
OneLog AG
IAB vendor record: 1269
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9, 10
- Declared feature IDs
- 1, 2
Products & market categories
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about OneID
What is OneID?
OneID is a Swiss cross-publisher advertising identifier that helps publishers, advertisers and agencies recognise audiences in a privacy-conscious way across participating media properties.
Who uses OneID?
Its users are mainly premium publishers, advertisers, media agencies and media sales organisations operating in the Swiss advertising market.
How does OneID make money?
It likely makes money through B2B participation, platform access, integration and usage-related fees tied to shared identity infrastructure and campaign enablement.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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