OneID
OneID is a swiss privacy-first shared advertising identity for premium publishers.
OneID operates in the AdTech Vendor segment.
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Distinction
OneID here refers to the Swiss advertising identity initiative operated by OneLog AG, not a generic digital login product or unrelated identity verification provider. It is a publisher-led advertising ID layer, not a DSP or consumer authentication app.
- Founded
- Unknown
- Headquarters
- Switzerland
- Core Segment
- AdTech Vendor
- Company Size
- Unknown
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about OneID
OneID: About
OneID operates as consortium-backed B2B advertising infrastructure. It creates value by giving participating publishers and buy-side partners a common pseudonymised identity layer for cross-publisher recognition, deduplicated reach and consent-aware activation. This improves campaign effectiveness and publisher yield across combined premium inventory, while the operator monetises access to the infrastructure through commercial agreements with ecosystem participants.
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
OneID: Market Position
OneID is a Swiss advertising identity solution operated by OneLog AG for the local publisher ecosystem. It provides a standardised, pseudonymised identifier that enables participating publishers, advertisers and agencies to recognise audiences across properties, reduce duplication, manage frequency capping and support consent-aware advertising workflows.
The platform creates value as shared infrastructure for premium Swiss media owners and their demand-side partners. It is positioned as privacy-first and integrated with consent standards, helping publishers improve monetisation and campaign efficiency in a market where third-party identifiers are weakening. Revenue appears to come primarily from B2B participation, integration and usage arrangements tied to the consortium model rather than from consumers.
OneID: Frequently Asked Questions
What is OneID?
OneID is a Swiss cross-publisher advertising identifier that helps publishers, advertisers and agencies recognise audiences in a privacy-conscious way across participating media properties.
Who uses OneID?
Its users are mainly premium publishers, advertisers, media agencies and media sales organisations operating in the Swiss advertising market.
How does OneID make money?
It likely makes money through B2B participation, platform access, integration and usage-related fees tied to shared identity infrastructure and campaign enablement.
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