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Recruitment Marketing & Hiring Software · B2B SaaS Provider

Odro

Recruitment software for video interviews, outreach and workflow automation.

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Profile record updated:

Company facts

Official name
Odro Holdings Ltd
Entity type
COMPANY
Founded
2012
Headquarters
United Kingdom
Company size
10–49
Market cluster / sector
Recruitment Marketing & Hiring Software
Market role
B2B SaaS Provider
Official website
help.odro.co.uk

What Odro does

Odro operates a vertical SaaS model focused on the recruitment sector. It develops proprietary software modules that solve specific recruiter workflow problems, then packages them as individual tools or as a broader integrated suite. Value is created by reducing recruiter admin, improving candidate engagement, standardising submissions and supporting agency business development, which increases customer productivity and creates cross-sell opportunities across the platform.

Category differentiation

Odro is a recruitment software vendor, not a general video conferencing platform or a broad HRIS provider. Its products are built around recruiter workflows, candidate engagement and agency operations.

Strategic context

AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.

Odro is a private UK B2B software company that provides recruitment-focused workflow tools to agencies and talent acquisition teams. Its platform combines video interviewing, video messaging, AI-assisted CV formatting and business development tooling into a single operating environment for recruiters. The company is purpose-built for recruitment workflows rather than general HR administration, with integrations into applicant tracking systems and recruiter outreach processes. Odro generates revenue through recurring software subscriptions, selling both modular products and broader platform access. Its direct customers are recruitment agencies, recruiters, agency sales teams and internal talent acquisition functions that need to improve candidate engagement, streamline screening and reduce manual operational work. The company has secured external growth capital from BGF and states that it operates across 24 countries, with Europe clearly established as an active region.

Business model & monetisation

Odro monetises through recurring SaaS subscriptions for its proprietary recruitment software. Revenue is driven by paid access to individual modules such as Vision, Capture, AssistCV and Vantage, as well as broader bundled platform access. Commercial packaging is based on feature access, workflow coverage and organisational requirements for recruitment agencies and talent teams.

Platform subscriptions
Software Subscription
Module subscriptions for video interviewing and messaging
Software Subscription
AI CV formatting and business development tools
Software Subscription

Products & capabilities

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Competitors & alternatives

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  • Enterprise SaaS for talent acquisition and applicant tracking.

  • AI recruitment marketing and hiring workflow software for employers and agencies.

  • AI hiring software and startup product studio.

  • Recruitment marketing platform and agency for enterprise hiring teams.

  • AI software for better hiring and performance feedback.

Recent recorded signals

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Questions about Odro

What is Odro?

Odro is a UK B2B recruitment software company that provides video interviewing, video messaging, AI CV formatting and business development tools.

Who uses Odro?

Recruitment agencies, recruiters, talent acquisition teams, HR departments and agency business development teams use Odro.

How does Odro make money?

Odro makes money through recurring SaaS subscriptions for individual recruitment software modules and broader platform access.

Sources & coverage

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21 publicly documented primary sources and citations linked across the market graph.

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