Novacap
North American private equity firm focused on mid-market buyouts.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 1981
- Headquarters
- 3400, rue de l’Éclipse, Suite 700, Brossard, QC, CANADA J4Z 0P3
- Company size
- 201–500
- Market role
- Demand-Side Platform (DSP)
- Official website
- novacapcorp.com
What Novacap does
Novacap operates as a private equity investment manager. It sources capital from institutional investors and limited partners, organises that capital into sector-focused funds, acquires controlling or significant stakes in mid-market businesses, and seeks value creation through operational improvement, scaling, acquisitions, and eventual exits. Value is created by fund formation, disciplined capital deployment, portfolio oversight, and realisation of gains through sales or recapitalisations.
Category differentiation
Novacap is a private equity firm, not a software vendor or adtech platform. It owns and backs operating companies such as Cadent, IAS, Plusgrade, and Nuvei rather than selling those products under the Novacap brand.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Novacap is a private North American private equity firm headquartered in Canada. It raises institutional capital and deploys it into mid-market buyouts and platform investments, with exposure across technology, digital infrastructure, payments, travel commerce, publishing, enterprise services, and related software businesses. The firm manages more than US$12 billion in assets and has continued to close new funds and complete exits in 2025 and 2026. Novacap makes money through management fees on committed and managed capital and through carried interest generated from portfolio appreciation and exits. Its direct customers are institutional investors and limited partners allocating capital to private markets, while its operating influence is exercised through portfolio companies serving enterprise buyers, advertisers, publishers, merchants, travel operators, and consumers depending on the asset.
Company news briefing
Briefing updated:
Following its US$1.9 billion take-private of Integral Ad Science (IAS), Novacap has installed Lidiane Jones as CEO to accelerate AI-driven innovation across multi-channel environments. This leadership transition, which retains predecessor Lisa Utzschneider as a strategic advisor to Novacap, occurs amidst broader industry consolidation, including Nielsen’s US$2.15 billion acquisition of DoubleVerify. Concurrently, Novacap is further optimising its portfolio, overseeing InVita Healthcare Technologies’ acquisition of MAK-SYSTEM to expand global blood management solutions and completing the sale of industrial technology division Eddyfi Technologies to ESAB Corporation.
Business model & monetisation
Novacap monetises primarily through private equity fund economics: recurring management fees on assets under management and carried interest tied to portfolio performance and realised exits. Its broader value capture is reinforced by portfolio company cash generation across software subscriptions, transaction fees, payment processing fees, advertising revenue, referral commissions, and managed service contracts, which support asset appreciation and exit outcomes.
- Fund management fees
- Service Fee
- Carried interest on realised gains
- Percentage Take-Rate
- Portfolio-related advisory and transaction economics
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
- Demand-Side Platform (DSP)
- Supply-Side Platform (SSP)
- Identity Management & Universal ID
- Enterprise Resource Planning & HR
- Measurement & Analytics Platform
- Advertising Quality (Viewability, Brand Safety, Fraud)
- Publisher Platform
- Payment Gateway & Orchestration
- Landing Page & Funnel Builder
- E-Commerce Platform
Subsidiaries & acquisitions
- Echoworx
Enterprise email encryption SaaS for regulated organisations.
- HyscaleIX Data Centers
North American carrier hotel acquisition and operations joint venture.
- Integral Ad Science
Adtech platform for media quality measurement and verification.
- Cadent
Unified TV and video advertising platform for cross-screen activation.
- Publica
CTV ad server and SSP for streaming publishers.
Featured market maps
- Bending Spoons & the New Software Empires
This landscape maps the different playbooks behind acquisition-led software growth.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
InVita Healthcare Technologies, a Novacap Portfolio Company, Acquires MAK-SYSTEM, Expanding End-to-End Blood Management Solutions Worldwide
Recorded impact score: 4/5
Together, InVita and MAK-SYSTEM combine complementary technologies, deep domain expertise, and global scale to help blood organizations improve interoperability and operational performance across the blood lifecycle.
Integral Ad Science Appoints Lidiane Jones CEO
Hiring · Recorded impact score: 2/5
Integral Ad Science (IAS) announced the immediate appointment of Lidiane Jones as Chief Executive Officer. Jones succeeds Lisa Utzschneider, who led IAS for more than seven years and will remain with the company as Special Advisor to the Board through the end of 2026; Utzschneider will also advise Novacap and its portfolio companies. IAS described the move as part of a comprehensive succession process involving the Board, Novacap, and Utzschneider. Jones brings over two decades of product, technology and AI experience, with prior roles including CEO positions at Bumble and Slack and leadership roles at Salesforce (Executive Vice President and GM of Digital Experiences), Sonos and Microsoft. The company framed the hire as positioning IAS to accelerate AI-driven innovation in media quality, measurement and real-time advertising intelligence.
- Integral Ad Science (IAS) appointed Lidiane Jones as Chief Executive Officer, effective immediately.
- Lidiane Jones succeeds Lisa Utzschneider; Utzschneider will remain as Special Advisor to the Board through the end of 2026 and will advise Novacap and its portfolio companies.
Explore company relationships
Questions about Novacap
What is Novacap?
Novacap is a Canadian-headquartered North American private equity firm focused on mid-market buyouts and platform investments.
Who uses Novacap?
Novacap is used by institutional investors and limited partners allocating capital to private equity funds.
How does Novacap make money?
Novacap earns management fees on assets under management and carried interest from profitable portfolio exits.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
Continue your research on Novacap
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.