Mid-Market Corporate Buyout Equity · Private Equity, VC & Investor
Novacap
North American private equity firm focused on mid-market buyouts.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 1981
- Headquarters
- 3400, rue de l’Éclipse, Suite 700, Brossard, QC, CANADA J4Z 0P3
- Company size
- 201–500
- Market cluster / sector
- Mid-Market Corporate Buyout Equity
- Market role
- Private Equity, VC & Investor
- Official website
- novacapcorp.com
What Novacap does
Novacap operates as a private equity investment manager. It sources capital from institutional investors and limited partners, organises that capital into sector-focused funds, acquires controlling or significant stakes in mid-market businesses, and seeks value creation through operational improvement, scaling, acquisitions, and eventual exits. Value is created by fund formation, disciplined capital deployment, portfolio oversight, and realisation of gains through sales or recapitalisations.
Category differentiation
Novacap is a private equity firm, not a software vendor or adtech platform. It owns and backs operating companies such as Cadent, IAS, Plusgrade, and Nuvei rather than selling those products under the Novacap brand.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Novacap is a private North American private equity firm headquartered in Canada. It raises institutional capital and deploys it into mid-market buyouts and platform investments, with exposure across technology, digital infrastructure, payments, travel commerce, publishing, enterprise services, and related software businesses. The firm manages more than US$12 billion in assets and has continued to close new funds and complete exits in 2025 and 2026. Novacap makes money through management fees on committed and managed capital and through carried interest generated from portfolio appreciation and exits. Its direct customers are institutional investors and limited partners allocating capital to private markets, while its operating influence is exercised through portfolio companies serving enterprise buyers, advertisers, publishers, merchants, travel operators, and consumers depending on the asset.
Company news briefing
Briefing updated:
Following its US$1.9 billion take-private of Integral Ad Science (IAS), Novacap has installed Lidiane Jones as CEO to accelerate AI-driven innovation across multi-channel environments. This leadership transition, which retains predecessor Lisa Utzschneider as a strategic advisor to Novacap, occurs amidst broader industry consolidation, including Nielsen’s US$2.15 billion acquisition of DoubleVerify. Concurrently, Novacap is further optimising its portfolio, overseeing InVita Healthcare Technologies’ acquisition of MAK-SYSTEM to expand global blood management solutions and completing the sale of industrial technology division Eddyfi Technologies to ESAB Corporation.
Business model & monetisation
Novacap monetises primarily through private equity fund economics: recurring management fees on assets under management and carried interest tied to portfolio performance and realised exits. Its broader value capture is reinforced by portfolio company cash generation across software subscriptions, transaction fees, payment processing fees, advertising revenue, referral commissions, and managed service contracts, which support asset appreciation and exit outcomes.
- Fund management fees
- Service Fee
- Carried interest on realised gains
- Percentage Take-Rate
- Portfolio-related advisory and transaction economics
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Side-by-side comparisons
Subsidiaries & acquisitions
CTV ad server and SSP for streaming publishers.
Featured market maps
Comparative portfolio map of software buyout holdings and permanent-capital acquirers (2026), profiling Bending Spoons, Constellation Software, Thoma Bravo, Vista Equity Partners, Novacap, and saas.group across consumer apps, AdTech, cybersecurity, and vertical B2B SaaS.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Canadian Naval Navigation Leader OSI Maritime Systems Embarks on New Chapter with Novacap
Recorded impact score: 2/5
First Novacap Technologies Fund VII investment represents a significant step as Canada prioritizes homegrown digital systems and autonomous defence capabilities
Novacap Announces Strategic Partnership with Anthropic to Advance AI Adoption Across Portfolio Companies
Recorded impact score: 4/5
The partnership builds on Novacap’s established AI playbook, providing portfolio companies with access to Claude Enterprise and enablement resources to support AI implementation and operational improvements.
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Questions about Novacap
What is Novacap?
Novacap is a Canadian-headquartered North American private equity firm focused on mid-market buyouts and platform investments.
Who uses Novacap?
Novacap is used by institutional investors and limited partners allocating capital to private equity funds.
How does Novacap make money?
Novacap earns management fees on assets under management and carried interest from profitable portfolio exits.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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