Notificare
Notificare is a mobile-first customer engagement SaaS for enterprise brands.
Analyst Perspective
Notificare B.V. is a private Dutch MarTech software company that provides a cloud-based customer engagement platform for enterprise brands. Its core product combines push notifications, web push, in-app messaging, email, SMS, digital wallet interactions, automation, segmentation, analytics, APIs and SDKs into a unified system used across mobile and web environments. The platform is sold to business users including marketing, CRM, product and development teams in sectors such as retail, media, hospitality, mobility and events. The company generates revenue primarily from recurring SaaS subscriptions tied to platform access and usage, with additional income from professional services, implementation support and customer success services. Notificare operates as a B2B software vendor rather than a consumer app or media owner. Financial evidence shows it became part of QNTM Group, adding strategic distribution and portfolio synergies while continuing to operate under the Notificare brand.
Analyst Signal Briefing
Updated: 29 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about Notificare
Category Differentiation
Notificare is a B2B customer engagement and marketing automation platform, not a consumer messaging app. It is distinct from broad CRM suites by centring on mobile-first, cross-channel engagement orchestration.
Notificare: About
Notificare operates a B2B SaaS model built around a proprietary customer engagement platform. It creates value by helping enterprise brands orchestrate lifecycle messaging and audience engagement across multiple owned channels from one system. The platform integrates communications, segmentation, automation and analytics, which embeds it into daily marketing and CRM workflows. On top of software subscriptions, the company extends value through implementation, integration, technical support and customer success services that increase adoption and retention.
How Notificare Works & Monetises
Business model analysis and core revenue streams
The company monetises primarily through subscription SaaS fees for access to its customer engagement platform. Commercial pricing scales through feature access, messaging volume, active users and advanced capabilities such as automation, analytics and integrations. Secondary revenue comes from professional services for onboarding, implementation, custom integration and ongoing support or customer success engagements.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Notificare: Frequently Asked Questions
What is Notificare?
Notificare is a B2B customer engagement platform that helps brands run push, web push, in-app, email, SMS and wallet messaging with automation and analytics.
Who uses Notificare?
Enterprise marketing, CRM, product and development teams use Notificare, especially in retail, media, hospitality, mobility and events.
How does Notificare make money?
Notificare makes money through recurring SaaS subscriptions and additional fees for implementation, integration, support and customer success services.
Company Facts
- Founded
- 2012
- Headquarters
- Netherlands
- Core Segment
- MarTech Vendor
- Company Size
- 10–49
- Official Link
- notificare.com