myCast
CTV platform for launching and monetising FAST channels and apps.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- MyCast TV Ltd.
- Entity type
- COMPANY
- Founded
- 2020
- Headquarters
- Shvil Hameretz 4, Tel Aviv, 6653520, Israel
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- my-cast.tv
What myCast does
myCast creates value by giving content owners and brands a consolidated operating layer for connected TV. Its platform reduces technical complexity across fragmented streaming ecosystems by combining CMS, distribution, analytics and monetisation tools in one environment. It complements the software layer with managed CTV application development services for customers that want branded streaming apps without building the stack internally. It also participates in ad-supported channel economics through FAST channel creation, operation and distribution.
Category differentiation
This company is a B2B connected TV infrastructure and services provider, not a consumer streaming giant or a pure FAST destination app. It should also be distinguished from general webcasting tools and unrelated casting products.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
myCast is an Israel-based private company operating a connected TV platform for content owners, media companies, producers and brands. Its offering combines a unified dashboard, CMS, app management, FAST channel creation, audience tools and monetisation controls so customers can launch, distribute and manage streaming apps and channels across multiple CTV ecosystems. The company generates revenue through a hybrid model: software access to its platform, managed services for CTV application development and publishing, and advertising-related monetisation tied to FAST channels. In addition to serving business customers with infrastructure and development services, it also operates ad-supported streaming channels that create inventory and viewing reach in the CTV market.
Business model & monetisation
The company uses a mixed commercial model. Platform revenue is generated through SaaS-style access or licensing for the CTV operating platform. Additional income is likely earned via managed service fees for branded CTV app development, publishing and onboarding. A further revenue stream comes from ad-supported FAST channels, either through direct ad sales, inventory monetisation or revenue-share arrangements with content partners.
- CTV platform access
- SaaS / software subscription or licensing
- CTV application development
- Service fee / retainer
- FAST channel advertising
- Ad-supported inventory monetisation or revenue share
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
myCast TV
IAB vendor record: 1366
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 9, 11
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1
- Indexed sellers.json entries
- 212 · my-cast.tv
Products & market categories
Media Channel
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about myCast
What is myCast?
myCast is a connected TV platform that helps businesses build, distribute and monetise branded streaming apps and FAST channels.
Who uses myCast?
Its direct customers are content owners, media companies, producers and brands that want to operate on connected TV without building the full stack themselves.
How does myCast make money?
It appears to earn revenue from platform access, managed CTV app-development services, and advertising or revenue-share from ad-supported FAST channels.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
Continue your research on myCast
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.