myCast
myCast is a cTV platform for launching and monetising FAST channels and apps.
Analyst Perspective
myCast is an Israel-based private company operating a connected TV platform for content owners, media companies, producers and brands. Its offering combines a unified dashboard, CMS, app management, FAST channel creation, audience tools and monetisation controls so customers can launch, distribute and manage streaming apps and channels across multiple CTV ecosystems. The company appears to generate revenue through a hybrid model: software access to its platform, managed services for CTV application development and publishing, and advertising-related monetisation tied to FAST channels. In addition to serving business customers with infrastructure and development services, it also operates ad-supported streaming channels that create inventory and viewing reach in the CTV market.
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Key insights about myCast
Category Differentiation
This company is a B2B connected TV infrastructure and services provider, not a consumer streaming giant or a pure FAST destination app. It should also be distinguished from general webcasting tools and unrelated casting products.
myCast: About
myCast creates value by giving content owners and brands a consolidated operating layer for connected TV. Its platform reduces technical complexity across fragmented streaming ecosystems by combining CMS, distribution, analytics and monetisation tools in one environment. It complements the software layer with managed CTV application development services for customers that want branded streaming apps without building the stack internally. It also participates in ad-supported channel economics through FAST channel creation, operation and distribution.
How myCast Works & Monetises
Business model analysis and core revenue streams
The company appears to use a mixed commercial model. Platform revenue is likely generated through SaaS-style access or licensing for the CTV operating platform. Additional income is likely earned via managed service fees for branded CTV app development, publishing and onboarding. A further revenue stream comes from ad-supported FAST channels, either through direct ad sales, inventory monetisation or revenue-share arrangements with content partners.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Ad Format
Recent Signals (myCast)
Indie SaaS Fundraising: Bootstrapping to MRR Loans
This practical guide for indie SaaS founders explains how to choose the right funding mechanism—bootstrapping, crowdfunding, revenue-based financing, or equity investments—based on product stage, control, growth speed and exit strategy. It provides concrete thresholds (e.g., bootstrap to ~$5K MRR, revenue financing at ~$5K–$30K MRR, institutional options above ~$30K MRR), a crowdfunding pre-launch checklist (500–1,000 email list, sub‑3 minute video, early bird pricing), examples of MRR-based financiers (Pipe, Clearco, Capchase) with typical terms, and equity-light options (YC SAFE, Earnest Capital, Indie.vc, Tiny Capital). The article also includes Supabase SQL schemas and views for tracking waitlists, monthly MRR trends, and billing transactions to keep investor-ready metrics live.
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Read original sourcemyCast: Frequently Asked Questions
What is myCast?
myCast is a connected TV platform that helps businesses build, distribute and monetise branded streaming apps and FAST channels.
Who uses myCast?
Its direct customers are content owners, media companies, producers and brands that want to operate on connected TV without building the full stack themselves.
How does myCast make money?
It appears to earn revenue from platform access, managed CTV app-development services, and advertising or revenue-share from ad-supported FAST channels.
Company Facts
- Founded
- 2020
- Headquarters
- Shvil Hameretz 4, Tel Aviv, 6653520, Israel
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- my-cast.tv