AdTech Vendor · Publisher & Media Owner

MYTH

myCast vs The Channel Store

Structured technology and market comparison · 2026

Direct Feature Comparison

myCast · vs · The Channel Store
Market Cluster / Sector
myCastAdTech Vendor · Publisher & Media Owner
The Channel StoreAdTech Vendor · Publisher & Media Owner
Platform Focus
myCast

CTV platform for launching and monetising FAST channels and apps.

The Channel Store

FAST channel creation, distribution and monetisation platform for publishers.

Company Size
myCast10–49 employees
The Channel Store10–49 employees
Headquarters
myCastIL
The Channel StoreES
Year Founded
myCast2020
The Channel Store2023

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Comparison Analysis

What is the main difference between myCast and The Channel Store?

When comparing myCast and The Channel Store, both platforms operate within the Video Streaming Platform, Connected TV (CTV) & OTT, and Publisher & Media Owner ecosystem. myCast is positioned as CTV platform for launching and monetising FAST channels and apps, whereas The Channel Store focuses on FAST channel creation, distribution and monetisation platform for publishers. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to myCast and The Channel Store?

When evaluating myCast and The Channel Store, enterprise buyers also consider other platforms in Video Streaming Platform, Connected TV (CTV) & OTT, and Publisher & Media Owner. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of myCast and The Channel Store compare?

myCast is headquartered in IL (founded in 2020) with 10–49 employees. The Channel Store is based in ES (founded in 2023) with 10–49 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners myCast and The Channel Store share across the market ecosystem.