MuxIP
FAST channel SaaS for streaming distribution and ad monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- SnifferCat, Inc.
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- 515 South Flower Street, 18th Floor, Los Angeles, California 90071
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- muxip.com
What MuxIP does
MuxIP creates value by giving media companies a unified software layer for launching and running ad-supported video channels across connected TV, OTT and related distribution environments. Instead of assembling separate vendors for playout, scheduling, ad insertion, analytics and distribution, customers can use a single platform. Revenue is generated through software licensing, recurring subscriptions and likely usage-linked charges tied to channel count, streaming volume, endpoints and monetisation modules, with possible supplementary income from managed services and partner integrations.
Category differentiation
MuxIP is not a consumer streaming service or FAST channel itself; it is B2B infrastructure for launching and monetising such channels. It should also be distinguished from general-purpose video hosting tools because its focus is linear channel operations, distribution and ad insertion.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
MuxIP is a US-based B2B software company operating under the legal entity Sniffercat, Inc. It provides cloud-based infrastructure for creating, operating, distributing and monetising FAST and AVOD video channels. Its platform combines channel origination, content preparation, scheduling, live streaming controls, server-side ad insertion, ad serving and analytics into a single workflow aimed at replacing fragmented broadcast and OTT toolchains. The company sells primarily to broadcasters, content owners, studios, digital media companies, streaming platforms, telcos and FAST channel operators. It generates revenue mainly through SaaS licensing and likely usage-based fees tied to channel operations, distribution and ad monetisation features, with potential additional services revenue from implementation or managed operations.
Business model & monetisation
MuxIP monetises primarily via B2B SaaS licensing for its cloud-based channel management and monetisation platform. Commercial structure likely combines recurring subscription fees with usage-based pricing factors such as number of channels, streaming volume, distribution destinations and premium monetisation capabilities such as SSAI, ad serving and analytics. Additional revenue may come from onboarding, technical implementation, managed broadcast operations and monetisation-related service fees.
- Platform subscriptions for channel operations
- Software Subscription
- Usage-linked fees tied to channels, endpoints or streaming activity
- Pay-per-Use
- Implementation and managed operations
- Service Fee
- Monetisation and yield-related services or integrations
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about MuxIP
What is MuxIP?
MuxIP is a B2B cloud software platform for creating, distributing and monetising FAST and AVOD video channels.
Who uses MuxIP?
Its users are broadcasters, content owners, studios, streaming platforms, podcast networks, telcos and other media companies running ad-supported video channels.
How does MuxIP make money?
It makes money mainly through recurring SaaS fees, likely usage-based platform charges and some implementation or managed service revenue.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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