MuxIP

MuxIP creates value by giving media companies a unified software layer for launching and running ad-supported video channels across connected TV, OTT and related distribution environments. Instead of assembling separate vendors for playout, scheduling, ad insertion, analytics and distribution, customers can use a single platform. Revenue is generated through software licensing, recurring subscriptions and likely usage-linked charges tied to channel count, streaming volume, endpoints and monetisation modules, with possible supplementary income from managed services and partner integrations.

MuxIP is a US-based B2B software company operating under the legal entity Sniffercat, Inc. It provides cloud-based infrastructure for creating, operating, distributing and monetising FAST and AVOD video channels. Its platform combines channel origination, content preparation, scheduling, live streaming controls, server-side ad insertion, ad serving and analytics into a single workflow aimed at replacing fragmented broadcast and OTT toolchains.

The company sells primarily to broadcasters, content owners, studios, digital media companies, streaming platforms, telcos and FAST channel operators. It generates revenue mainly through SaaS licensing and likely usage-based fees tied to channel operations, distribution and ad monetisation features, with potential additional services revenue from implementation or managed operations.