MOTORS

Lucid Motors Cuts Jobs to Boost Profitability Efforts

Lucid Motors is cutting 12% of its workforce to “improve operational effectiveness and optimize our resources” as it pursues profitability, according to an internal memo obtained by TechCrunch. The layoffs exclude hourly manufacturing, logistics, and quality workers; the exact headcount affected is unclear but likely in the hundreds. Interim CEO Marc Winterhoff said the company will provide severance, bonuses, continued health benefits, and transition support. Lucid is ramping up production of its Gravity SUV, doubled its 2024 output last year, and plans to launch a more affordable midsize EV around $50,000 later this year. The company is also collaborating with Uber and Nuro on a San Francisco robotaxi pilot and is scheduled to release its 2025 financial results next week. Lucid has been without a permanent CEO since Peter Rawlinson resigned in February 2025.

Mit diesen Tools sind Digital Natives erfolgreich

This sponsored OMR article (Google Cloud) summarizes findings from a Wired Consulting and Google study on Digital Native Businesses (DNBs) and their productivity tools. DNBs use cloud-first, data-driven workflows and often rely on many integrated collaboration apps; the study surveyed 410 DNB employees and found majorities saying the right productivity tools increase effectiveness and drive innovation. The piece highlights Google Workspace as an example platform used by multiple fast-growing companies (Utopia Music, Deliveroo, Flaconi, Wayfair, Lush, Zalando), cites integration partners (Adobe, Atlassian, Dropbox, Salesforce, Slack, Zoom), and references a Forrester finding (reported via BCG Platinion) that Google Workspace adoption correlates with modest revenue uplift and reduced data-leak risk. The article also notes Google for Startups Cloud Program benefits for founders.

General Motors Has A New First-Party Data Map, Stopping First At NBCUnified

General Motors became the first brand to adopt NBCUniversal's NBCUnified first-party data platform, which consolidates Comcast audience data into anonymized IDs to target ads across NBCU's linear and streaming inventory as part of the NBCU One Platform. GM frames this as a step in its broader shift from basic audience demos to first-party data due to cookie deprecation, with integration described as one of many stops on its road map. The move follows GM’s history of replacing demos with audience data over the past three years, and GM now reports that about 40% of its media buys are 'audience-informed' and it has roughly 100 unique audience segments. Industry context includes evolving data clean rooms, with NBCUniversal not yet allowing GM to match data to NBCU IDs across other publishers’ inventory, and IAB Tech Lab preparing new clean room standards to guide privacy-centric targeting and measurement.