Motorway
Motorway is a used-vehicle marketplace linking private sellers with professional dealers.
Motorway operates in the Retailer & Marketplace segment.
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Distinction
This is the UK used-vehicle transaction marketplace, not motorway road infrastructure or a mapping service. It competes with vehicle resale and automotive marketplace platforms rather than general adtech or martech vendors.
- Founded
- 2017
- Headquarters
- Suite 18 Equity Chambers, 249 High Street North, Poole, BH15 1DX
- Core Segment
- Retailer & Marketplace
- Company Size
- 201–500
- Official Links
- Website
- Verified
- 2026-04-23
Key insights about Motorway
Motorway: About
Motorway operates a two-sided marketplace for used vehicles. On one side it attracts private car and van owners with free valuations, no seller fees and managed sale fulfilment. On the other side it aggregates demand from verified dealers that use the platform to source inventory through digital auctions. Value is created by reducing friction in private vehicle sales, improving dealer stock sourcing, and embedding adjacent operational services such as transport and settlement into the transaction flow.
Products & Services in Categories
Verified structural categorizations from the graph
Motorway: Market Position
Motorway is a UK digital marketplace for selling used cars and vans, connecting private vehicle owners with a nationwide network of verified dealers through an auction-style transaction flow. Consumers use the platform to obtain valuations, list vehicles and receive competing dealer offers, while dealers use a dedicated platform to source privately owned stock. The company also provides supporting services including vehicle transport and transaction settlement.
Its commercial model is primarily demand-side monetisation: sellers use the service without fees, while dealers pay to access inventory and complete purchases on the platform. Additional revenue is generated from logistics and payment-related services embedded in the transaction workflow. Motorway’s customers therefore include both private sellers as marketplace supply and dealers as the main paying users.
Motorway: Frequently Asked Questions
What is Motorway?
Motorway is a UK digital marketplace that helps private owners sell cars and vans to verified dealers through an online auction-style process.
Who uses Motorway?
Private vehicle owners use it to sell vehicles, while car dealers and traders use its dealer platform to source stock and complete purchases.
How does Motorway make money?
Motorway mainly earns revenue from dealer-side transaction fees, with additional income from services such as transport and payment settlement.
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