COMPANY

Motorway

Motorway is a used-vehicle marketplace linking private sellers with professional dealers.

Analyst Perspective

Motorway is a UK digital marketplace for selling used cars and vans, connecting private vehicle owners with a nationwide network of verified dealers through an auction-style transaction flow. Consumers use the platform to obtain valuations, list vehicles and receive competing dealer offers, while dealers use a dedicated platform to source privately owned stock. The company also provides supporting services including vehicle transport and transaction settlement. Its commercial model is primarily demand-side monetisation: sellers use the service without fees, while dealers pay to access inventory and complete purchases on the platform. Additional revenue is generated from logistics and payment-related services embedded in the transaction workflow. Motorway’s customers therefore include both private sellers as marketplace supply and dealers as the main paying users.

Analyst Signal Briefing

Updated: 2 Jul 2026

Motorway maintains its core leadership structure under CEO Tom Leathes and Co-Founder Harry Jones, supported by key executives including CFO Liz Kistruck and COO James Wilson. Recent promotional initiatives, including high-value vehicle prize draws, are being utilised to incentivise consumer car valuations and drive platform supply. These developments underscore a continued focus on lead generation and operational stability within the UK digital automotive marketplace.

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Key insights about Motorway

Competitors

Key competitors include eBay.

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Similar Companies

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Category Differentiation

This is the UK used-vehicle transaction marketplace, not motorway road infrastructure or a mapping service. It competes with vehicle resale and automotive marketplace platforms rather than general adtech or martech vendors.

Motorway: About

Motorway operates a two-sided marketplace for used vehicles. On one side it attracts private car and van owners with free valuations, no seller fees and managed sale fulfilment. On the other side it aggregates demand from verified dealers that use the platform to source inventory through digital auctions. Value is created by reducing friction in private vehicle sales, improving dealer stock sourcing, and embedding adjacent operational services such as transport and settlement into the transaction flow.

How Motorway Works & Monetises

Business model analysis and core revenue streams

Motorway uses a transaction-led marketplace monetisation model. Private sellers list and sell vehicles for free, while dealers are the principal paying side and are charged fees tied to successful purchases on the platform. The company supplements this with paid ancillary services, including vehicle transport via Motorway Move and embedded settlement functionality via Motorway Pay. Revenue is therefore driven mainly by transaction commissions or take-rates, with additional service fees from logistics and payment workflow products.

Revenue Channels

Dealer transaction feesMarketplace take-rate on completed vehicle purchases

Vehicle transport servicesPer-transaction service fee

Payment and settlement servicesEmbedded transaction fee or attached service revenue

Potential ancillary dealer workflow toolsUsage-linked dealer services

Side-by-Side Comparisons

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Products & Services in Categories

Verified structural categorizations from the graph

Media Channel

In-App Display, Web & Mobile Commerce & Retail Media

Technology

Logistics & Retail Systems Measurement & Analytics Platform Payment Gateway & Orchestration E-Commerce Platform

Motorway: Key Competitors & Alternatives

eBay
Marketplace for auctions, fixed-price commerce and seller advertising.
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Recent Signals (Motorway)

MotorwayJun 1, 2026

June Car Prize Draw T&Cs

Motorway is giving you the chance to win a brand new BMW 1 Series, worth over £40,000 – simply get your free, instant valuation here and get ready to sell.

Read original source

MotorwayMay 13, 2026

Motorway Executive Team Overview

The current version of the webpage introduces the executive team of Motorway, including CEO Tom Leathes, Co-Founder Harry Jones, and other key executives such as Liz Kistruck (CFO) and James Wilson (COO).

Read original source

MotorwayMay 13, 2026

Motorway Executive Team

The current version of the webpage lists the executive team members, including Tom Leathes as CEO & Founder, Harry Jones as Co-Founder, and several other key positions such as Chief Financial Officer and Chief Marketing Officer.

Read original source

Motorway: Frequently Asked Questions

What is Motorway?

Motorway is a UK digital marketplace that helps private owners sell cars and vans to verified dealers through an online auction-style process.

Who uses Motorway?

Private vehicle owners use it to sell vehicles, while car dealers and traders use its dealer platform to source stock and complete purchases.

How does Motorway make money?

Motorway mainly earns revenue from dealer-side transaction fees, with additional income from services such as transport and payment settlement.

Company Facts

Founded: 2017
Headquarters: Suite 18 Equity Chambers, 249 High Street North, Poole, BH15 1DX
Core Segment: Retailer & Marketplace
Company Size: 201–500
Official Link: motorway.co.uk