Carvana
Carvana is a online used-car retailer with financing, trade-ins and wholesale auctions.
Carvana operates in the Retailer & Marketplace segment.
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Distinction
Carvana is a used-car retailer and transaction platform, not a pure automotive classifieds site or dealer-lead marketplace like Cars.com or CarGurus. It also differs from a software vendor because it directly retails vehicles and embeds fulfilment and financing.
- Founded
- 2012
- Headquarters
- 300 E. Rio Salado Parkway, Tempe, AZ 85281
- Core Segment
- Retailer & Marketplace
- Company Size
- >5,000
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Carvana
Carvana: About
Carvana operates a vertically integrated used-vehicle retail and wholesale model. It sources cars from consumers and other channels, reconditions and prices them centrally, merchandises them online with detailed vehicle imagery, and fulfils demand through delivery and pick-up infrastructure. Vehicles not suited for retail can be liquidated through its wholesale auction operations. The model creates value by combining inventory aggregation, pricing technology, consumer financing, and owned logistics into a single transaction flow.
Products & Services in Categories
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Media Channel
Carvana: Market Position
Carvana is a US public company that sells used vehicles through a vertically integrated digital commerce platform. Consumers can browse inventory, obtain financing, trade in or sell cars, and arrange home delivery or pick-up through a largely online workflow. The company also operates ADESA wholesale auctions, giving it a B2B disposal and sourcing channel alongside its consumer retail business.
Carvana generates most of its revenue from retail vehicle sales and related unit margins. It adds higher-margin income from financing, loan-related economics, finance and insurance products, and wholesale vehicle auctions. Its customers are primarily individual consumers buying or selling used cars online, with automotive dealers as secondary customers through ADESA wholesale auctions.
Carvana: Key Competitors & Alternatives
→ View full competitor landscapeCarvana: Frequently Asked Questions
What is Carvana?
Carvana is a public US company that lets consumers buy, sell and finance used cars through an online platform, with delivery or pick-up options.
Who uses Carvana?
Its main users are individual consumers buying or selling used vehicles online, with dealers and wholesale buyers also using its ADESA auction business.
How does Carvana make money?
It makes money primarily from retail used-car sales, plus financing income, finance and insurance products, and wholesale auction activity.

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