AutoNation
AutoNation is a uS automotive retailer selling vehicles, parts, finance and service.
AutoNation operates in the Retailer & Marketplace segment.
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Distinction
AutoNation is an automotive retailer and dealership operator, not a pure software vendor or an adtech platform. It differs from online-only car marketplaces by combining digital commerce with owned dealership, service and finance operations.
- Founded
- 1996
- Headquarters
- 200 SW 1ST AVE, SUITE 1600, FORT LAUDERDALE, FL, 33301
- Core Segment
- Retailer & Marketplace
- Company Size
- >5,000
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about AutoNation
AutoNation: About
AutoNation combines a physical dealership footprint with digital commerce and lead-conversion tools. It attracts consumer demand online, converts that demand into vehicle sales through its dealership network, and increases lifetime value through financing, insurance referral, parts, maintenance and mobile service. On the B2B side, it offers fleet lifecycle support, including maintenance, scheduling and remarketing, creating recurring service relationships beyond one-off vehicle transactions.
Products & Services in Categories
Verified structural categorizations from the graph
AutoNation: Market Position
AutoNation, Inc. is a US automotive retailer operating a large dealership network and associated digital commerce properties for new, used, certified pre-owned and electric vehicles. Its core business is selling vehicles to consumers through dealership inventory surfaced online, while also monetising parts, maintenance, mobile service and fleet-related offerings. The company has expanded adjacent capabilities through acquisitions, including captive auto finance via AutoNation Finance.
Revenue is generated primarily from retail vehicle sales, with additional income from finance and insurance facilitation, aftermarket parts and accessories, repair and maintenance services, and B2B fleet lifecycle services. Its customers are mainly consumer car buyers and vehicle owners in the US, plus businesses that need fleet maintenance, scheduling and remarketing support.
AutoNation: Key Competitors & Alternatives
→ View full competitor landscapeAutoNation: Frequently Asked Questions
What is AutoNation?
AutoNation is a US automotive retailer that sells vehicles and related services through dealerships and digital commerce channels.
Who uses AutoNation?
Its main users are consumer car buyers and vehicle owners, plus businesses that need fleet maintenance and remarketing support.
How does AutoNation make money?
It earns retail margin on vehicle sales and adds revenue from finance, insurance, parts, maintenance, mobile service and fleet contracts.
Go deeper into the AutoNation ecosystem
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