Media Bias/Fact Check

The company operates a hybrid publishing and data-licensing model. It attracts consumer traffic with free editorial and database content, monetises that audience through display advertising, converts a subset of users into paying members for an ad-free experience and exclusive content, and licenses its underlying dataset via API for commercial and non-commercial integration. Value is created through continuous maintenance of a proprietary database of source ratings and credibility assessments, which supports both reader utility and B2B data access use cases.

Media Bias Fact Check is an independent digital publisher and reference platform that maintains a searchable database of media bias ratings, credibility assessments, fact checks, and related news analysis. Its core consumer product is a free, ad-supported website used by readers, researchers, educators, and journalists to assess the reliability and political bias of media sources. It also extends this utility through browser extensions and app integrations.

The company generates revenue through a hybrid model: advertising sold both directly and through third-party ad networks, paid ad-free memberships with exclusive content, and API licensing that gives organisations, developers, and researchers programmatic access to its proprietary dataset. This makes it both a publisher monetising audience attention and a data asset owner monetising structured media credibility data.