Media Bias/Fact Check
Media Bias/Fact Check is a fact-checking publisher with bias ratings, memberships and data licensing.
Analyst Perspective
Media Bias Fact Check is an independent digital publisher and reference platform that maintains a searchable database of media bias ratings, credibility assessments, fact checks, and related news analysis. Its core consumer product is a free, ad-supported website used by readers, researchers, educators, and journalists to assess the reliability and political bias of media sources. It also extends this utility through browser extensions and app integrations. The company generates revenue through a hybrid model: advertising sold both directly and through third-party ad networks, paid ad-free memberships with exclusive content, and API licensing that gives organisations, developers, and researchers programmatic access to its proprietary dataset. This makes it both a publisher monetising audience attention and a data asset owner monetising structured media credibility data.
Analyst Signal Briefing
Updated: 30 Jun 2026Media Bias/Fact Check (MBFC) has enhanced its platform's taxonomical structure by introducing a new "Genres" section to categorise media sources. This development is accompanied by the sustained production of weekly media literacy quizzes, which aim to educate users on misinformation and bias. Collectively, these updates reflect the organisation's focus on diversifying its classification tools and maintaining regular audience engagement through interactive educational content.
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Key insights about Media Bias/Fact Check
Category Differentiation
This is not a general adtech, martech, or news aggregation platform. It is a fact-checking and media-bias reference publisher with an associated proprietary dataset and API.
Media Bias/Fact Check: About
The company operates a hybrid publishing and data-licensing model. It attracts consumer traffic with free editorial and database content, monetises that audience through display advertising, converts a subset of users into paying members for an ad-free experience and exclusive content, and licenses its underlying dataset via API for commercial and non-commercial integration. Value is created through continuous maintenance of a proprietary database of source ratings and credibility assessments, which supports both reader utility and B2B data access use cases.
How Media Bias/Fact Check Works & Monetises
Business model analysis and core revenue streams
The monetisation mix combines ad-supported publishing, reader subscription revenue, and data licensing. Advertising inventory is sold through direct CPM-based placements and third-party programmatic networks. Membership revenue comes from recurring monthly, semiannual, annual, and lifetime ad-free plans. Additional income is generated through API licensing for commercial and research usage, indicating a mix of advertising, subscription, and licensing revenue rather than a pure publisher model.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Media Bias/Fact Check)
MBFC’s Weekly Media Literacy Quiz Covering the Week of May 24th – May 30th
This article covers the weekly media literacy quiz provided by MBFC, focusing on the events of the week.
Read original sourceMBFC’s Weekly Media Literacy Quiz Covering the Week of May 24th – May 30th
A new weekly media literacy quiz covering the specified week has been published.
Read original sourceMBFC’s Weekly Media Literacy Quiz Covering the Week of May 24th – May 30th
Welcome to our weekly media literacy quiz. This quiz will test your knowledge of the past week’s events with a focus on facts, misinformation, bias,…
Read original sourceMedia Bias/Fact Check: Frequently Asked Questions
What is Media Bias Fact Check?
It is an independent digital publisher and database that rates media sources for bias and credibility, publishes fact checks, and offers related research tools.
Who uses Media Bias Fact Check?
General readers, educators, researchers, journalists, developers, organisations, and advertisers use different parts of the platform.
How does Media Bias Fact Check make money?
It makes money through display advertising, paid ad-free memberships, and licensing access to its data through an API.
Company Facts
- Founded
- 2015
- Core Segment
- Publisher & Media Owner
- Company Size
- <10
- Official Link
- mediabiasfactcheck.com