Digital Newsletters & Web Publishing · Publisher & Media Owner
Media Bias/Fact Check
Fact-checking publisher with bias ratings, memberships and data licensing.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Media Bias Fact Check, LLC
- Entity type
- COMPANY
- Founded
- 2015
- Company size
- <10
- Market cluster / sector
- Digital Newsletters & Web Publishing
- Market role
- Publisher & Media Owner
- Official website
- mediabiasfactcheck.com
What Media Bias/Fact Check does
The company operates a hybrid publishing and data-licensing model. It attracts consumer traffic with free editorial and database content, monetises that audience through display advertising, converts a subset of users into paying members for an ad-free experience and exclusive content, and licenses its underlying dataset via API for commercial and non-commercial integration. Value is created through continuous maintenance of a proprietary database of source ratings and credibility assessments, which supports both reader utility and B2B data access use cases.
Category differentiation
This is not a general adtech, martech, or news aggregation platform. It is a fact-checking and media-bias reference publisher with an associated proprietary dataset and API.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Media Bias Fact Check is an independent digital publisher and reference platform that maintains a searchable database of media bias ratings, credibility assessments, fact checks, and related news analysis. Its core consumer product is a free, ad-supported website used by readers, researchers, educators, and journalists to assess the reliability and political bias of media sources. It also extends this utility through browser extensions and app integrations. The company generates revenue through a hybrid model: advertising sold both directly and through third-party ad networks, paid ad-free memberships with exclusive content, and API licensing that gives organisations, developers, and researchers programmatic access to its proprietary dataset. This makes it both a publisher monetising audience attention and a data asset owner monetising structured media credibility data.
Company news briefing
Briefing updated:
Building on its 'Genres' classification and weekly media literacy quizzes, Media Bias/Fact Check (MBFC) continues to provide daily news monitoring and vetted fact-checks. The organisation maintains a strict protocol of only utilising fact-checkers affiliated with the International Fact-Checking Network (IFCN) for its aggregated services. These ongoing activities reinforce MBFC’s focus on maintaining rigorous verification standards and expanding its taxonomical framework for media analysis.
Business model & monetisation
The monetisation mix combines ad-supported publishing, reader subscription revenue, and data licensing. Advertising inventory is sold through direct CPM-based placements and third-party programmatic networks. Membership revenue comes from recurring monthly, semiannual, annual, and lifetime ad-free plans. Additional income is generated through API licensing for commercial and research usage, indicating a mix of advertising, subscription, and licensing revenue rather than a pure publisher model.
- Website advertising
- Direct CPM sales and third-party programmatic advertising
- Ad-free memberships
- Recurring subscription and lifetime membership fees
- API data licensing
- Commercial and non-commercial dataset access licensing
- Exclusive member content
- Bundled within membership upsell
Products & capabilities
No products with linked sources are available in this view.
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Verified Ownership & Corporate Hierarchy
Complete corporate hierarchy traversal, shareholder cap table history, and parent holding links sourced from regulatory filings.
360° Tech Stack & Vendor Telemetry
Technical header bidding configurations, sellers.json registry nodes, CMP disclosures, and direct programmatic supply chains.
Live Market Signals & Executive Briefings
Continuous 24/7 monitoring of material M&A deals, executive shifts, product rollouts, and hiring trends across peer entities.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Media Bias/Fact Check
What is Media Bias Fact Check?
It is an independent digital publisher and database that rates media sources for bias and credibility, publishes fact checks, and offers related research tools.
Who uses Media Bias Fact Check?
General readers, educators, researchers, journalists, developers, organisations, and advertisers use different parts of the platform.
How does Media Bias Fact Check make money?
It makes money through display advertising, paid ad-free memberships, and licensing access to its data through an API.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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