Media Quality & Ad Verification · Publisher & Media Owner · Data Provider / Broker
Ad Fontes Media
Media bias intelligence and publisher quality data for advertisers and institutions.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Ad Fontes Media, Inc.
- Entity type
- COMPANY
- Founded
- 2018
- Company size
- 10–49
- Market cluster / sector
- Media Quality & Ad Verification
- Market role
- Publisher & Media Owner · Data Provider / Broker
- Official website
- adfontesmedia.com
What Ad Fontes Media does
The business combines proprietary media analysis with multiple packaging layers. A public-facing chart builds awareness and trust; subscription products monetise consumers and institutions; enterprise data products license scored datasets and metadata into advertising, analytics, and research workflows; and service lines monetise the methodology through publisher certification, consulting, and workshops. Value is created by turning editorial analysis into reusable datasets, trust signals, and decision support tools for both media buyers and media owners.
Category differentiation
Ad Fontes Media is not a news publisher or a general ad verification platform. It is a media intelligence provider focused on bias and reliability scoring, related data products, and trust-based media services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Ad Fontes Media is a private media intelligence company and public benefit corporation that analyses news sources and content for political bias and reliability. Its best-known product is the Media Bias Chart, a consumer-facing reference and subscription product, but its commercial business extends into enterprise data licensing, publisher audits, and advertiser-focused media planning and brand suitability solutions. The company makes money through a hybrid model: subscriptions for individuals and educational users, enterprise licensing for its data platform, and managed or consulting services for advertisers, publishers, and organisations. Its paying customers span brand advertisers, agencies, ad tech platforms, publishers, educational institutions, researchers, and organisations seeking media literacy training or publisher certification.
Company news briefing
Briefing updated:
Ad Fontes Media has expanded its media evaluation capabilities by surpassing 3,000 rated website domains and launching specialized bias charts for podcasts and TV/video sources. Furthermore, the company introduced an interactive Media Bias Chart featuring enhanced search options that allow users to filter sources by ownership, topic, and geographic location. These ongoing updates provide advertisers with granular, transparent tooling to assess news quality across diverse digital and broadcast channels.
Business model & monetisation
Ad Fontes Media uses a hybrid monetisation model. It charges recurring subscription fees for chart access, annual or contract-based licensing fees for enterprise data products, and project or service fees for consulting, workshops, and publisher audits or certifications. It also monetises advertiser solutions tied to curated high-quality news inventory and programmatic activation, though the exact commercial mechanism is less explicit than for subscriptions and licensing.
- Consumer and education subscriptions
- Software Subscription
- Enterprise data platform licensing
- Software Subscription
- Publisher audits and certification
- Service Fee
- Workshops and consulting
- Service Fee
- Advertiser activation and curated inventory solutions
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
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Verified Ownership & Corporate Hierarchy
Complete corporate hierarchy traversal, shareholder cap table history, and parent holding links sourced from regulatory filings.
360° Tech Stack & Vendor Telemetry
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Competitors & alternatives
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Balanced news publisher with media bias ratings and school memberships.
Bias-aware news aggregation and comparison platform for readers.
Fact-checking publisher with bias ratings, memberships and data licensing.
Trust and misinformation intelligence for advertising, platforms, and AI systems.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Topic of the Week: Pentagon Announces Hasan Execution by Firing Squad to be Livestreamed
Recorded impact score: 2/5
Ad Fontes Media published a new Topic of the Week analysis on media coverage of the Pentagon's announcement that Hasan's execution by firing squad will be livestreamed.
Ad Fontes Media Releases Simple Media Bias Chart® of TV/Video Shows
Recorded impact score: 2/5
Chart features 25 sources, including seven networks
Ad Fontes Media Releases New Charts and Topic Analyses
Recorded impact score: 5/5
New featured post on Trump banning CNN, MSNBC, and Politico from the White House; new Simple Media Bias Chart for Podcasts featuring 24 shows; annual Simple Chart for Websites with 3000th website rated; new Topic of the Week on Jimmy Kimmel moving interview to YouTube.
Simple Media Bias Chart® for Podcasts Features 24 Shows
Recorded impact score: 5/5
Ad Fontes Media releases curated chart with larger source logos. Also: annual simple chart for websites with 3000th website rated; Topic of the Week on Jimmy Kimmel interview.
Here’s Our Annual Simple Chart for Websites, With Fewer Sources and Larger Logos
Recorded impact score: 3.5/5
Ad Fontes Media has now rated its 3000th website
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Questions about Ad Fontes Media
What is Ad Fontes Media?
Ad Fontes Media is a media intelligence company that scores news sources and content for political bias and reliability, then packages that analysis into charts, data products, and services.
Who uses Ad Fontes Media?
Its users include individual news consumers, educators, researchers, advertisers, agencies, ad tech platforms, publishers, and organisations seeking media literacy or trust-related services.
How does Ad Fontes Media make money?
It generates revenue from subscriptions, enterprise data licensing, publisher audits and certifications, consulting, workshops, and advertiser-focused activation solutions.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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