Measure Protocol

Measure Protocol Limited is a private UK data company that collects permissioned, user-level behavioural data and sells enterprise access to those datasets and related analytics products. Its core offer combines raw cross-platform behavioural data feeds with measurement and predictive analytics products that help organisations analyse search, social, web, app, commerce and emerging AI-prompt behaviour. The company primarily serves brands, agencies, media owners, platforms, marketplaces, research firms and internal insights teams. The business makes money through enterprise data licensing and SaaS-style access to measurement and forecasting products. Measure Data provides deterministic behavioural datasets via APIs and clean room environments; Measure Outcomes links media exposure across TV, digital and retail media to observed downstream behaviour; and Measure Predict adds forecasting and intelligence on top of longitudinal datasets. The company sits at the intersection of data provision and ad measurement, with data licensing as the core commercial engine and measurement software as the value-added layer.