Marigold
Enterprise marketing cloud for customer engagement, data and personalisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Iris Holdings L.P.
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- 11 Lea Ave, Nashville, TN 37210
- Company size
- 1,001–5,000
- Market role
- MarTech Vendor
- Official website
- meetmarigold.com
What Marigold does
Marigold operates a B2B SaaS marketing cloud model. It packages customer data, campaign orchestration, personalisation, loyalty and analytics capabilities into enterprise software used by brand-side marketing organisations. The business creates value by reducing fragmentation across marketing workflows, enabling a unified customer view and supporting execution across owned and digital channels. A secondary layer of value comes from adjacent activation and monetisation products tied to messaging, media execution or publisher yield improvement.
Category differentiation
Marigold here refers to the marketing technology company trading under Iris Holdings L.P., not the flower, design software or unrelated consumer brands. Some supplied product data references Zeta, which should not be conflated with Marigold's own portfolio.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Marigold is the trading name used by Iris Holdings L.P. For a portfolio of SaaS marketing technology products. It sells software for cross-channel marketing automation, customer data unification, personalisation, loyalty and measurement to mid-market and enterprise marketing teams, CRM leaders and data teams. Its commercial model is primarily recurring software subscription revenue, supported by usage-based charges tied to messaging, activation and selected media-related products. The company has been assembled through acquisitions and portfolio consolidation, with brands such as Cheetah Digital and Selligent operating within the broader Marigold umbrella. Marigold creates value by helping brands centralise customer data, orchestrate journeys across channels, personalise campaigns in real time and improve engagement outcomes while supporting privacy-conscious marketing practices.
Company news briefing
Briefing updated:
Marigold has divested its enterprise products to Zeta Global, a move signalling a substantial shift in company structure. To focus on its remaining commercial portfolio—including Campaign Monitor and Emma—the firm appointed Elizabeth Smalley as Chief AI Officer and Pat Jenakanandhini as Chief Product & Technology Officer. These leadership changes are intended to accelerate global AI-driven product innovation and technology strategy across Marigold’s platforms following the asset sale.
Business model & monetisation
The primary monetisation model is SaaS subscription licensing for marketing automation, customer data, personalisation and loyalty software. Pricing is likely tiered by customer scale, data volume, profiles, channels used and feature modules. Additional revenue comes from usage-based activation and messaging, media-related campaign execution, and performance- or take-rate-based monetisation for publisher-focused products that improve yield.
- Marketing automation and orchestration software
- SaaS subscription licensing
- Customer data, identity and loyalty modules
- Modular SaaS upsell
- Messaging and activation volume
- Usage-based pricing
- Publisher monetisation products
- Take-rate or performance-linked fees
- Data-driven activation and audience monetisation
- Data-enabled media revenue
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior Software Engineer(Senior) | Engineering & Development | AUS NSW Remote | |
| Sales Development Representative I(Junior) | Sales & Business Development | Remote, United States | |
| Sales Development Associate(Junior) | Sales & Business Development | Remote, United States |
Explore company relationships
Questions about Marigold
What is Marigold?
Marigold is a private B2B marketing technology company that provides SaaS tools for customer data, marketing automation, personalisation, loyalty and analytics.
Who uses Marigold?
Its main users are enterprise and mid-market marketing teams, CRM leaders, data teams, and in some cases publishers, advertisers and agencies.
How does Marigold make money?
It primarily earns recurring subscription revenue from marketing software, with additional income from usage-based activation and certain media- or performance-linked products.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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