Magalu

The business model combines traditional retail with a platform ecosystem. The group buys and sells goods directly (1P retail), while also operating a multi‑seller marketplace where external merchants list products to reach its consumer base and logistics network. Acquisitions such as Netshoes, Logbee, Estante Virtual, Hubsales and Stoq extend assortment, logistics and operational tooling, reinforcing scale and efficiency.

Around this commerce core, the company runs a financial services and payments stack (digital wallet, instalment credit, branded card) that supports purchases and consumer finance, and generates financial income and fees. It also commercialises an advertising platform that monetises on‑site traffic and transaction data by selling performance and display inventory to marketplace sellers and brand advertisers. Value is created by aggregating demand and supply, providing logistics and payment rails, and enabling partners to transact and advertise within its ecosystem.

Magazine Luiza S.A. is a Brazilian omnichannel retail and e‑commerce group that sells consumer goods through a combination of physical shops, a major e‑commerce site and a mobile superapp. It has expanded into marketplace intermediation, financial services and advertising, supported by an internal technology arm (Luizalabs) and multiple acquisitions in logistics, inventory tools and niche marketplaces.

The company earns revenue from first‑party product sales, commissions and service fees on third‑party marketplace transactions, financial services linked to its branded card and digital wallet, and a retail media advertising platform used by sellers and brands. Its primary customers are Brazilian consumers buying retail goods, and business sellers and advertisers using its marketplace, payments and ad infrastructure.