Madinad
Managed ad network for premium mobile and desktop campaigns.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- MADINAD P.C.
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- Panepistimiou Str. 56, Athens, Attica 10678, Greece
- Company size
- 10–49
- Market role
- Media Arbitrator / Ad Network
- Official website
- madinad.com
What Madinad does
Madinad operates a managed advertising network model. It aggregates inventory from selected publishers and partner marketplaces, then sells campaign delivery services to advertisers and agencies. Value is created by combining inventory access, campaign trafficking, contextual targeting, analytics, and rich media creative production into a bundled offer that reduces execution complexity for buyers.
Category differentiation
Madinad is a managed digital ad network and campaign services company, not a consumer app or a standalone self-serve DSP. It should be distinguished from larger global programmatic platforms by its regional, service-led model.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Madinad is a Greece-based digital advertising company operating a managed ad network and mobile marketing platform for advertisers and agencies. Its core offer combines access to curated publisher inventory across desktop and mobile with campaign execution, contextual targeting, brand safety controls, reporting, and rich media creative development. The company makes money by running campaigns on behalf of brands and agencies, packaging media distribution with service-led execution. Its customer base is business buyers rather than consumers, particularly advertisers, media agencies, and marketing teams seeking premium placements, managed delivery, and custom creative across Greek and broader European digital media inventory.
Business model & monetisation
The business is primarily monetised through managed media spend and service fees. Revenue comes from campaign budgets placed across its publisher network and partner inventory, with margin captured through media resale or mark-up. Additional revenue is generated from rich media creative production and campaign management services, making the model a mix of media arbitrage and service-based fees.
- Managed media campaigns across publisher inventory
- Media Arbitrage
- Campaign management and ad operations services
- Service Fee
- Rich media creative production
- Service Fee
- Reporting and optimisation embedded in campaign delivery
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
MADINAD PC
IAB vendor record: 1147
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 7
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1, 2
Products & market categories
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Madinad
What is Madinad?
Madinad is a Greek digital advertising company that runs a managed ad network and campaign delivery service across mobile and desktop publisher inventory.
Who uses Madinad?
Its customers are advertisers, media agencies, brand marketers, and creative teams that want premium placements, rich media formats, and managed campaign execution.
How does Madinad make money?
It earns revenue from advertiser and agency campaign budgets, typically through media margin on inventory plus fees for creative production and campaign management services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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