Lutkan
Dutch AdTech vendor with DSP and publisher monetisation products.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- lutkan B.V.
- Entity type
- COMPANY
- Founded
- 2023
- Headquarters
- Burgemeester Pabstlaan 10 C3, 2131 XE Hoofddorp, The Netherlands
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- lutkan.com
What Lutkan does
Lutkan creates value by operating software infrastructure on both sides of the programmatic advertising market. It helps advertisers buy media more efficiently through automated bidding and performance optimisation, and helps publishers monetise inventory through yield management, demand integration, and reporting. Revenue is generated through a mix of platform-enabled media economics, including spend-based take-rates, performance-linked pricing, and publisher-side monetisation deductions rather than a pure fixed-fee software subscription model.
Category differentiation
Lutkan is an AdTech software and platform company, not a media agency or publisher. It should be distinguished from generic AI tooling because its products are specifically for programmatic buying and publisher monetisation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Lutkan is a Netherlands-based AdTech company operating proprietary programmatic advertising products for both advertisers and publishers. Its buy-side product, NeuBids, functions as a media buying platform for advertisers and agencies, while its sell-side product, NeuPubs, is a publisher monetisation platform focused on yield optimisation and inventory performance. The company positions both products around neural or machine learning-driven decisioning, audience targeting, bidding, and revenue optimisation.
Business model & monetisation
Lutkan uses a hybrid monetisation model. For advertisers using NeuBids, it monetises via media spend-linked pricing such as CPC, CPM, or CPA and retain a platform margin or take-rate from campaign budgets. For publishers using NeuPubs, it earns through monetisation deductions, technical fees, and platform margins before publisher payouts. The commercial structure is therefore primarily transaction and media-economics based, with software access embedded into platform usage rather than centred on a standard seat-based SaaS subscription.
- Advertiser media buying spend
- Percentage take-rate and performance-linked pricing
- Publisher monetisation deductions
- Platform margin and technical fees on monetised inventory
- Platform access and software usage
- Embedded SaaS-style access within platform contracts
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
NeuBids (Lutkan BV)
IAB vendor record: 1429
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4
- Declared feature IDs
- 1, 3
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Lutkan
What is Lutkan?
Lutkan is a Dutch AdTech company that provides programmatic media buying and publisher monetisation platforms.
Who uses Lutkan?
Its users are advertisers, performance marketers, media agencies, digital publishers, website owners, and app developers.
How does Lutkan make money?
It makes money through media spend-linked pricing, platform take-rates, and publisher-side monetisation fees embedded in its products.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
Continue your research on Lutkan
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.