Lumen Design Group

Teads Launches CTV Ensemble for Omnichannel Orchestration

Teads announced Teads CTV Ensemble, a Connected TV suite that unifies HomeScreen and InStream formats under a single global access point and workflow in Teads Ad Manager. The suite emphasizes AI-driven optimization, dynamic creative for CTV, program- and household-level targeting via Teads’ Omnichannel Graph and first-party data, and measurement capabilities that connect CTV exposure to site visits, conversions, in-store traffic and offline sales. Teads also announced general availability of Teads CTV Performance after a beta spanning nearly 40 campaigns across 14 countries. The product includes an industry-first HomeScreen Performance capability and attention measurement partnerships with Adelaide, Lumen and TVision. Teads positions the offering to make CTV a measurable performance channel within omnichannel advertising strategies.

Google sues alleged AI-backed Chinese SMS scam ring

Google has filed a lawsuit seeking to dismantle the infrastructure of an alleged China-based cybercrime network called Outsider Enterprise that used AI to run large-scale phishing and SMS-scamming campaigns. Google alleges the group deployed thousands of fake sites and domains and sent millions of fraudulent texts impersonating Google and other brands to harvest credentials and payment data. The company says it detected more than 1.59 million URLs tied to Outsider between Nov 14, 2025 and Apr 14, 2026 and flagged intense activity (9,000 fake sites, one million fraudulent domains, 2.5 million texts in a two-week span). Google is coordinating with carriers (AT&T, T‑Mobile, Verizon) and the FBI; the FBI and Lumen’s Black Lotus Labs have seized domains and storefronts. Authorities estimate millions of stolen cards and billions in losses tied to the platform.

Attention Drives Brand Impact of Digital Video

A new study titled "The Brand Reset" by Dentsu, Kantar and Lumen finds that digital video advertising across streaming, social and other online environments can deliver measurable long-term brand effects in addition to short-term performance. The analysis links actual ad attention data with brand metrics and modelled revenue impacts, and concludes that short-form and even skippable formats can contribute to lasting brand strength. Advertising in streaming environments on televisions can now approach the long-term effectiveness of classic linear TV. The study warns that over‑focus on short-term performance metrics may harm long-term brand value, and recommends attention-based media planning, integrated cross-channel video mixes, aligned creative and media, and balancing short- and long-term goals. The research is based on data from the US and UK but is presented as relevant to the German market.