Löwenstark Digital Group

The company operates as an agency and consultancy group that combines multiple specialist marketing services under one commercial umbrella. It creates value by selling strategy, planning, execution and optimisation services across the customer journey, then deepening client relationships through cross-sell into adjacent disciplines such as digital media, loyalty, social, influencer and employer branding. Growth appears to come from both client service expansion and acquisitions of specialist agencies.

Löwenstark Digital Group is a German digital marketing and consulting group serving business clients, particularly small and medium-sized enterprises in the DACH region. Its offering spans full-funnel digital marketing strategy, media planning and buying, performance and experience marketing, loyalty marketing, and strategy workshops. The group also broadened its capabilities through acquisitions in reputation management, social media marketing, media planning, influencer marketing and employer branding.

The business makes money through agency-style managed services rather than software licensing. Clients pay for consulting, campaign execution, optimisation, and ongoing advisory work, typically through project fees, retainers, and bespoke service packages. Its customers are brands and marketing teams seeking an outsourced or integrated partner across multiple digital marketing disciplines.