LouiseBot

The company operates a horizontal B2B software model focused on conversational automation for marketing, sales and support. It offers a suite of no-code tools that let customers set up website chatbots, document-trained assistants, site-scanning bots, voice call bots and interactive video flows, plus digital persona “clones”. Agencies can white-label the platform and resell it as their own solution to end clients, using pre-built templates and analytics to manage multiple deployments.

Value is created by reducing setup time and technical complexity for deploying multi-channel bots, helping businesses automate routine enquiries, capture leads and improve conversion. Revenue is generated from software access and usage, complemented by implementation and maintenance services that agencies and businesses purchase to configure and keep their bots running effectively.

LouiseBot (operated by Pink Swan in Switzerland) provides AI-powered conversational and video-based assistants for business websites and phone channels. Its tools create text, voice and interactive video bots that handle customer support, lead capture and sales enquiries, including document-trained and site-scanning assistants and a video interaction product.

The company monetises primarily through a SaaS and white-label model aimed at agencies and businesses, with additional implementation, hosting and maintenance fees. Direct paying customers are agencies, website owners, e‑commerce businesses, service providers and personal brands that deploy or resell the bots to their own end clients and site visitors.