COMPANY

Loomio

Loomio is a open-source software for collaborative group decision-making and governance.

Analyst Perspective

Loomio Cooperative Limited is a New Zealand-based worker-owned software company that develops and supports Loomio, an open-source collaborative decision-making platform. The product is built for structured group discussions, proposal creation, voting and transparent record-keeping, giving organisations a dedicated system for governance and asynchronous decision workflows rather than general team chat or project management. The company generates revenue from hosted software subscriptions and private deployment arrangements. Its direct customers are committees, cooperatives, nonprofits, unions, boards, community groups and larger organisations that need stronger security, data control or self-hosting. Loomio creates value by reducing meeting overhead, preserving institutional knowledge and making organisational decisions auditable and transparent.

Analyst Signal Briefing

Updated: 29 Jul 2026

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Category Differentiation

Loomio is governance and decision-making software for organisations, not a general-purpose team chat, project management or social platform. It is distinct from horizontal collaboration suites because its core workflow is structured proposals, voting and decision records.

Loomio: About

Loomio operates a B2B software model centred on governance and decision workflow management. It distributes an open-source platform while monetising hosted access, private deployments and associated support. The open-source layer broadens adoption and trust, while the paid hosted and enterprise deployment layers convert organisations that require convenience, security, administration and data residency control.

How Loomio Works & Monetises

Business model analysis and core revenue streams

Loomio monetises through annual and recurring software subscriptions for hosted organisational plans, supplemented by higher-value private deployment arrangements for customers needing dedicated hosting, regional data location, security controls and configuration support. Its open-source model allows free self-hosting, so revenue is driven by paid convenience, managed infrastructure, enterprise controls and support rather than advertising or data monetisation.

Revenue Channels

Hosted Loomio subscriptionsSoftware Subscription
Private Loomio deploymentsService Fee
Configuration and onboarding supportService Fee

Products & Services in Categories

Verified structural categorizations from the graph

Loomio: Frequently Asked Questions

What is Loomio?

Loomio is an open-source collaborative decision-making platform that helps organisations run structured discussions, proposals and votes with a persistent decision record.

Who uses Loomio?

Loomio is used by committees, cooperatives, nonprofits, unions, boards, community groups and larger organisations that need transparent governance and asynchronous decision workflows.

How does Loomio make money?

Loomio makes money from hosted software subscriptions and private deployment arrangements, including dedicated hosting, configuration support and enterprise-grade data control.

Company Facts

Founded
2012
Headquarters
New Zealand
Core Segment
B2B SaaS Provider
Company Size
10–49
Official Link
loomio.com