Linktree
Link-in-bio software for creators, brands and enterprises.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Linktree Pty Ltd
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- Australia
- Company size
- 201–500
- Market role
- B2C Consumer App / Platform
- Official website
- linktr.ee
What Linktree does
Linktree creates value by acting as a central conversion hub between social audience attention and downstream actions such as clicks, follows, sign-ups and sales. The company distributes a free self-serve product to drive broad adoption, then upgrades users into paid plans with additional analytics, branding, integrations and monetisation features. It extends account value through enterprise deployments for organisations managing many profiles and through commerce-related monetisation embedded in the platform.
Category differentiation
Linktree is not a social network, ad platform or website builder suite. It is a link-in-bio landing page platform focused on routing social audience traffic into links, content and transactions.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Linktree Pty Ltd is an Australian software company best known for its link-in-bio platform, which lets creators, brands, businesses and enterprises consolidate links, social profiles, content, products and monetisation tools into a single hosted landing page. The product combines lightweight page creation, audience analytics, social integrations and commerce features, making it a traffic-routing and conversion layer for social and web audiences. The company operates a freemium software model. It acquires users through a free core product, then monetises through paid plans such as Pro, enterprise contracts for larger organisations, and transaction-based commerce fees tied to product sales. Its customer base spans individual creators and influencers, small businesses, digital brands, agencies and larger enterprises managing multiple profiles or teams.
Company news briefing
Briefing updated:
Linktree maintained a high-profile industry presence by hosting the "L’Appartement" activation at Cannes Lions 2026, positioning the brand alongside major technology platforms like Snap and LinkedIn. This experiential marketing effort underscores the company's focus on brand leadership within the creative and advertising sectors. Concurrently, the "link in bio" category is seeing increased competition from AI-optimised platforms; Lumeo Digital recently launched a structured profile tool designed specifically to make brand information machine-readable for emerging AI-driven search and discovery.
Business model & monetisation
Linktree monetises through a freemium SaaS model with paid subscription upgrades, including Pro and custom-priced enterprise plans. It also captures transaction-based revenue from commerce activity on the platform, including stated seller fees on product sales. Additional ecosystem monetisation is tied to sponsored links, where the platform facilitates creator monetisation and participates through platform economics rather than pure media sales.
- Paid creator subscriptions
- Software Subscription
- Enterprise accounts
- Software Subscription
- Seller fees on product sales
- Percentage Take-Rate
- Sponsored link ecosystem monetisation
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Cannes Lions 2026 Day 3: Panels, Parties and Activations
Experiential & Event Marketing · Recorded impact score: 2/5
Adweek’s Day 3 gallery from Cannes Lions 2026 highlights festival activations, panels and networking across ADWEEK House, brand spaces and sponsor lounges. Panels covered AI and creativity — including Google DeepMind CEO Demis Hassabis on AI-enabled storytelling and a LinkedIn rooftop discussion titled “Winning in the AI Discovery Era” — while sports programming featured guests such as Maria Sharapova, Chris Paul and Jaylen Brown. Brand activations included Linktree’s L’Appartement, Snap’s AR Studio and Snap Spectacles, LiveRamp and IRCode’s yacht party, and agency celebrations including VML’s Grand Prix win and Circus Grey & Lima’s Ethical Data & Privacy Innovation Grand Prix. The gallery is a visual roundup of Day 3’s people, panels and experiential marketing moments from the festival.
- Adweek published a photo gallery covering Day 3 of Cannes Lions 2026, emphasizing activations, panels and networking.
- Google DeepMind co-founder and CEO Demis Hassabis spoke on a Lions panel about AI enabling storytelling.
Explore company relationships
Questions about Linktree
What is Linktree?
Linktree is a link-in-bio software platform that lets users place multiple links, products and actions behind one shareable landing page.
Who uses Linktree?
Creators, influencers, musicians, small businesses, brands, agencies and enterprises use Linktree to manage social traffic and audience conversion.
How does Linktree make money?
Linktree makes money from paid subscriptions, custom enterprise contracts and commerce-related fees such as seller fees on product sales.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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