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Link Retail

Retail analytics software for store performance and waste reduction.

Available information varies by company and source.

Profile record updated:

Company facts

Official name
LINK RETAIL AS
Entity type
COMPANY
Founded
2013
Headquarters
Norway
Company size
<10
Market role
B2B SaaS Provider
Official website
linkretail.com

What Link Retail does

Link Retail operates a B2B SaaS model centred on retail analytics applications for brick-and-mortar environments, complemented by managed services and consulting. The company creates value by ingesting in-store video, POS and operational data, converting that data into actionable recommendations, and helping retail customers deploy those insights into day-to-day store processes. Its software supports recurring revenue, while implementation, integration and optimisation services deepen customer adoption and extend account value.

Category differentiation

Link Retail is a B2B retail analytics and optimisation software vendor for physical stores, not a consumer shopping app or a generic e-commerce platform. It focuses on in-store operations, video analytics and grocery waste reduction rather than online advertising technology.

Strategic context

AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.

LINK RETAIL AS is a Norwegian B2B software company focused on analytics for physical retail. Its products cover AI-based grocery ordering and food waste reduction, in-store video analytics, people counting, shopper flow analysis, occupancy and queue monitoring, and space optimisation using point-of-sale and store data. The company also provides advisory and deployment support to help retailers operationalise these systems. The business generates revenue through a hybrid software-and-services model. It sells subscription or licensed access to its analytics platforms and adds implementation, integration, training and consulting services around store operations improvement. Its direct customers are grocery retailers, retail chains, shopping centres, merchandising teams, category managers and store operations leaders seeking measurable gains in waste reduction, store efficiency and sales performance.

Business model & monetisation

Link Retail monetises through recurring software subscriptions or enterprise licences for its analytics platforms, combined with paid implementation, integration, training and advisory services. Commercial scope is customised by module, deployment complexity, number of stores, existing camera and POS integrations, and ongoing operational support requirements. Managed service and consulting engagements provide additional service-fee revenue alongside the core software base.

Retail analytics software subscriptions
Software Subscription
Implementation and integration projects
Service Fee
Consulting and operational optimisation services
Service Fee
Managed service support contracts
Service Fee

Products & capabilities

No products with linked sources are available in this view.

Products & market categories

Recent recorded signals

Dates refer to the source publication. Older entries are historical context, not evidence of a new event.

No sufficiently sourced and dated signals are available for this view.

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Questions about Link Retail

What is Link Retail?

Link Retail is a Norwegian B2B software company that provides retail analytics tools for physical stores, including video analytics, people counting, space optimisation and grocery waste management.

Who uses Link Retail?

Its customers are retailers, supermarket chains, shopping centres, merchandising teams, category managers and store operations leaders that want to improve store performance and reduce waste.

How does Link Retail make money?

It makes money from recurring software subscriptions or licences and from paid implementation, integration, training, consulting and managed service engagements.

Sources & coverage

This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.

17 publicly documented primary sources and citations linked across the market graph.

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