Link Retail
Link Retail is a retail analytics software for store performance and waste reduction.
Analyst Perspective
LINK RETAIL AS is a Norwegian B2B software company focused on analytics for physical retail. Its products cover AI-based grocery ordering and food waste reduction, in-store video analytics, people counting, shopper flow analysis, occupancy and queue monitoring, and space optimisation using point-of-sale and store data. The company also provides advisory and deployment support to help retailers operationalise these systems. The business generates revenue through a hybrid software-and-services model. It sells subscription or licensed access to its analytics platforms and adds implementation, integration, training and consulting services around store operations improvement. Its direct customers are grocery retailers, retail chains, shopping centres, merchandising teams, category managers and store operations leaders seeking measurable gains in waste reduction, store efficiency and sales performance.
Analyst Signal Briefing
Updated: 30 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about Link Retail
Category Differentiation
Link Retail is a B2B retail analytics and optimisation software vendor for physical stores, not a consumer shopping app or a generic e-commerce platform. It focuses on in-store operations, video analytics and grocery waste reduction rather than online advertising technology.
Link Retail: About
Link Retail operates a B2B SaaS model centred on retail analytics applications for brick-and-mortar environments, complemented by managed services and consulting. The company creates value by ingesting in-store video, POS and operational data, converting that data into actionable recommendations, and helping retail customers deploy those insights into day-to-day store processes. Its software supports recurring revenue, while implementation, integration and optimisation services deepen customer adoption and extend account value.
How Link Retail Works & Monetises
Business model analysis and core revenue streams
Link Retail monetises through recurring software subscriptions or enterprise licences for its analytics platforms, combined with paid implementation, integration, training and advisory services. Commercial scope is customised by module, deployment complexity, number of stores, existing camera and POS integrations, and ongoing operational support requirements. Managed service and consulting engagements provide additional service-fee revenue alongside the core software base.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Link Retail: Frequently Asked Questions
What is Link Retail?
Link Retail is a Norwegian B2B software company that provides retail analytics tools for physical stores, including video analytics, people counting, space optimisation and grocery waste management.
Who uses Link Retail?
Its customers are retailers, supermarket chains, shopping centres, merchandising teams, category managers and store operations leaders that want to improve store performance and reduce waste.
How does Link Retail make money?
It makes money from recurring software subscriptions or licences and from paid implementation, integration, training, consulting and managed service engagements.
Company Facts
- Founded
- 2013
- Headquarters
- Norway
- Core Segment
- B2B SaaS Provider
- Company Size
- <10
- Official Link
- linkretail.com