Lengow

Lengow operates a modular B2B SaaS model built around commerce enablement workflows. Customers license individual software modules for feed management, marketplace operations, price intelligence and reseller monitoring, then pay according to usage metrics such as number of feeds, channels or monitored sites. The company creates value by reducing operational complexity for multi-channel commerce teams, improving product visibility across sales and advertising channels, and enabling faster, data-driven pricing and distribution decisions. It supplements software revenue with onboarding, training, integration and optimisation services.

Lengow is a France-based B2B commerce software provider that helps brands, retailers, marketplace sellers and agencies manage product data distribution, marketplace operations, pricing intelligence and reseller monitoring. Its core products include feed management for advertising channels, marketplace listing and order management, competitive pricing and repricing tools, and marketplace compliance monitoring. The business primarily sells cloud software to e-commerce teams, with professional services supporting implementation, onboarding and optimisation.

Lengow makes money through modular SaaS pricing across separate products and usage units such as feeds, sales channels and monitored sites, with enterprise support and add-ons layered on top. The acquisition of netRivals expanded the platform from product feed execution into price and market intelligence, strengthening its role in day-to-day commerce operations for merchants selling across marketplaces, search, social and retail channels.