krone.at
Austrian publisher operating digital news, television, subscriptions and advertising inventory.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Krone Multimedia GmbH & Co. KG
- Entity type
- COMPANY
- Headquarters
- Austria
- Market role
- Publisher & Media Owner
- Official website
- krone.at
What krone.at does
The company creates and distributes editorial and video content through proprietary web, mobile and television properties to build consumer reach. It monetises this reach by selling owned advertising inventory directly to advertisers and agencies, while converting part of the audience into paid digital and privacy-access subscribers. Supplementary services, including employment listings and subscriber benefits, extend audience engagement and commercial relationships.
Category differentiation
Krone Multimedia is the operating subsidiary for Krone digital media and broadcasting services, not the separate Mediaprint joint venture or the historical Funke Mediengruppe shareholder. It is a publisher and media owner, not an independent advertising-technology vendor.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Krone Multimedia GmbH & Co. KG is the Austrian digital-media and broadcasting subsidiary behind krone.at and krone.tv. It publishes national and regional news, sport, entertainment, video and live content for consumer audiences, and operates mobile news access, paid digital products, a privacy-focused access option, a job marketplace and a subscriber benefits programme. The company monetises owned audience reach through advertising sales across web, mobile, video and television inventory, alongside consumer subscriptions. Advertisers and media agencies buy display, native, video, content-integration and addressable-television campaigns through Krone’s commercial portal, using fixed placements, CPM pricing, campaign packages and related setup, targeting and production fees.
Business model & monetisation
Krone Multimedia uses a mixed advertising and subscription model. Advertising revenue comes from fixed placements, CPM-priced display and video inventory, targeting charges, setup fees, campaign packages, native advertising, advertorials, content integrations, addressable television and individually quoted production services. Consumer revenue comes from recurring Krone Digital subscriptions, introductory offers from €3.90 per month, and Krone PUR at €4.99 per month. Jobkrone provides an employer-facing recruitment marketplace, although available data does not establish listing prices; Bonus Card operates as a retention benefit within the subscriber ecosystem.
- Digital, video and television advertising inventory
- Ad-Supported
- Krone Digital premium access and ePaper
- Content Subscription
- Krone PUR privacy-focused access
- Content Subscription
- Campaign setup, targeting and production charges
- Service Fee
- Job marketplace employer services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about krone.at
What is Krone Multimedia GmbH & Co. KG?
It is the Austrian subsidiary operating Krone’s digital publishing and broadcasting services, including krone.at and krone.tv.
Who uses Krone Multimedia’s services?
Consumers use its news, video, subscription and benefits services; advertisers and media agencies buy its digital and television media inventory.
How does Krone Multimedia make money?
It earns advertising revenue from owned media inventory and recurring consumer revenue from premium digital and privacy-access subscriptions, plus campaign-related fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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