Kalshi
Regulated US platform for trading event-based prediction contracts.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Kalshi Inc.
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- United States
- Market role
- B2C Consumer App / Platform
- Official website
- kalshi.com
What Kalshi does
Kalshi runs a regulated marketplace for event contracts. It creates value by listing contracts on real-world outcomes, attracting traders with differing views, matching orders through its exchange infrastructure, and converting trading activity into fee revenue. The business depends on liquidity, market breadth, regulatory permission and trust in settlement and market operations. The API extends this model by enabling higher-frequency and programmatic participation from professional users.
Category differentiation
Kalshi is a regulated prediction-market exchange for event contracts, not a marketing software vendor or general productivity SaaS platform. It differs from generic betting or forecasting sites because the supplied data centres on regulated exchange infrastructure and direct order matching.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Kalshi Inc. operates a US-based, federally regulated online prediction-market exchange where users trade event contracts tied to real-world outcomes such as politics, economics and weather. The core product is an exchange-style platform with a central limit order book that matches counterparties directly, while contract prices function as market-implied probabilities. The company serves both retail participants and more sophisticated traders, and it extends exchange access through an API for developers and quantitative trading firms. Kalshi generates revenue primarily through transaction-based fees on exchange activity rather than subscriptions. Its strategic position is defined by regulatory approval, proprietary exchange infrastructure and the ability to aggregate liquidity in a category that remains restricted in the US. Customers include individual traders, institutional participants, developers and algorithmic trading firms that need regulated event-contract execution and market data access.
Company news briefing
Briefing updated:
Building on its established CNBC relationship and historical acquisition interest from Meta, Kalshi continues to solidify its role as a vital corporate intelligence tool. The platform's prediction markets are increasingly utilised to benchmark high-stakes macroeconomic and tech developments, with traders currently forecasting a 57% probability of a 2026 Federal Reserve rate hike and predicting an OpenAI IPO by March 2027. Furthermore, Kalshi's data has been leveraged to gauge the resolution of US regulatory restrictions on Anthropic's AI models and to forecast Meta's quarterly earnings call topics, highlighting its growing utility in real-time market-driven forecasting.
Business model & monetisation
Kalshi monetises primarily through exchange transaction fees tied to contracts traded on its platform, using an exchange-style percentage take-rate on profitable or settled positions rather than a recurring software subscription. The commercial model is volume-driven: more listed markets, more liquidity and more trading activity expand revenue. API access supports deeper engagement from programmatic traders and can reinforce trading volume, though the supplied data explicitly supports transaction fees as the main pricing mechanism.
- Exchange trading fees
- Percentage Take-Rate
- Programmatic access tied to exchange activity
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Kalshi's Marshawn Lynch Ad Activates Beast Mode
Creative Advertising · Recorded impact score: 2/5
Kalshi, a prediction market platform, has launched a new 60-second advertising campaign starring NFL star Marshawn Lynch. The humorous spot, timed to the NFL season kickoff, explores the everyday inconveniences of Lynch's 'Beast Mode' persona after he is recognized in a convenience store. Created by independent agency es muy good, the ad was directed by Craig Gillespie and shot on 35mm film, with the 'Beast Mode' suit built by Legacy Effects. The campaign, which also includes a separate spot featuring tennis legend Pete Sampras, promotes Kalshi's event contracts and aims to boost brand awareness and user engagement. Kalshi's head of growth, Keaton Inglis, emphasized exploring Lynch's everyday experiences with his catchphrase. This follows Kalshi's previous celebrity endorsement with Timothée Chalamet during the World Cup.
- Kalshi released a 60-second ad featuring Marshawn Lynch on September 10, 2026.
- The commercial was created by independent agency es muy good and directed by Craig Gillespie, shot on 35mm.
FlightAware sues Kalshi over cancellation prediction markets
Litigation · Recorded impact score: 2/5
FlightAware has filed a lawsuit against prediction market operator Kalshi, alleging the company used FlightAware’s data and branding without authorization to run betting markets on flight cancellations. Kalshi began offering contracts that let users bet on the number of U.S. or airport-specific flight cancellations about a month earlier, according to cited reporting. FlightAware says it only learned of the markets after media coverage and claims Kalshi continued to display FlightAware’s information despite demands to stop. The lawsuit seeks a jury trial; FlightAware did not specify damages. TechCrunch notes broader concerns about manipulation risks in prediction markets, citing past high-profile betting incidents on platforms like Polymarket and Kalshi.
- FlightAware filed a lawsuit against Kalshi alleging unauthorized use of FlightAware data and branding to determine outcomes of betting markets.
- Kalshi began offering markets allowing users to bet on the number of flights canceled in the U.S. or at individual airports about a month before the article.
Kalshi: Meta Likely to Highlight Smart Glasses, Cloud on Call
Earnings Report · Recorded impact score: 4/5
Meta is scheduled to report quarterly earnings on July 28, 2026. Traders on prediction-market platform Kalshi placed high odds that the company will mention its cloud strategy and Ray‑Ban Meta smart glasses during the conference call, while assigning lower odds to mentions of its Hyperion data center, chips, age‑verification policy, or the prediction‑market company Kalshi. Bloomberg and other outlets have reported Meta is developing a cloud infrastructure business; NPR reported Meta had at one point been in talks to acquire Kalshi. CNBC disclosed it has a commercial relationship with Kalshi.
- Meta is set to report earnings after the market close on July 28, 2026.
- Kalshi traders placed 91% odds that Meta will say the word "cloud" during its earnings call.
Kalshi Wants Netflix Trailer Removed Over Alleged Defamation
Platform · Recorded impact score: 1/5
Prediction market Kalshi sent Netflix a cease-and-desist letter demanding removal of the trailer for the documentary "Instadocs: The Prediction Games," alleging the trailer includes fabricated documents and false statements that mislead viewers about Kalshi's ability to operate in Nevada. The film features interviews with Polymarket CEO Shayne Coplan and Kalshi CEO Tarek Mansour. Netflix says the footage was filmed at a Las Vegas event on July 17, 2026, and acknowledges the screenshot shown was of a May 2025 bet made before a Nevada court order that later barred Kalshi from operating in the state.
- Kalshi sent Netflix a cease-and-desist letter demanding the streaming service take down the trailer for the documentary "Instadocs: The Prediction Games."
- Kalshi asserted the trailer contains "fabricated documents and false and misleading statements" and that it misrepresents a 2025 screenshot as evidence of trading in Nevada on July 19, 2026.
Creators Dominated World Cup 2026 Viewership
Influencer & Creator Marketing · Recorded impact score: 3/5
Creator-led content was a defining feature of the 2026 FIFA World Cup: creators received exceptional access via platform partnerships, outperformed celebrity endorsements, and drove the majority of social video engagement. Data from Nectar, Lumen by Talkwalker, iSpot, Tubular Labs and platform reports show creator posts had higher median views and EMV than celebrity posts, YouTube and TikTok’s official partnerships with FIFA produced large audiences, and individual creators (notably Darren “IShowSpeed” Watkins Jr.) generated massive mentions and engagements. Platforms and analysts argue this creator-driven coverage — alternative broadcasts, sideline correspondents, and creator-led formats — expanded reach to younger viewers and created new templates for sports broadcasting and brand activations.
- Nectar reported 10 of the top 15 EMV posts were creator-led, with median views of 929,000 for creator-sponsored posts versus 573,000 for celebrity posts.
- YouTube partnered officially with FIFA; YouTube reported more than 1.7 billion unique viewers watched World Cup–related videos and an AMA of 21 million for the final.
Explore company relationships
Questions about Kalshi
What is Kalshi?
Kalshi is a US-based regulated prediction-market exchange where users trade event contracts linked to real-world outcomes.
Who uses Kalshi?
Kalshi is used by retail traders, institutional participants, developers and quantitative trading firms.
How does Kalshi make money?
Kalshi makes money primarily from transaction-based fees on trades executed on its exchange.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
Continue your research on Kalshi
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.