JustRelate

Enterprise CX cloud for CRM, content, automation and analytics.

Available information varies by company and source.

Profile record updated:

Company facts

Official name
JustRelate Group GmbH
Entity type
COMPANY
Founded
2020
Headquarters
Germany
Company size
201–500
Market role
MarTech Vendor
Official website
justrelate.com

What JustRelate does

JustRelate operates a platform-plus-services model. It develops and licences a proprietary suite of customer engagement software modules, then expands account value by selling adjacent capabilities such as CRM, analytics, portals, CPQ and email tooling into the same enterprise customer. The platform creates value by unifying fragmented marketing, sales and service workflows in one system, while the services arm accelerates implementation, integration and ongoing adoption within complex IT environments.

Category differentiation

JustRelate is a B2B customer engagement software group, not a consumer social platform or a standalone digital agency. It differs from single-function vendors by combining CMS, CRM, automation, analytics, portals and CPQ in one commercial stack.

Strategic context

AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.

JustRelate Group GmbH is a German private MarTech software company that sells an integrated customer engagement and CX cloud to enterprise customers. Its platform combines website and portal creation, CRM, marketing automation, email production, analytics and CPQ into a unified operating layer for marketing, sales and service teams. The group has expanded this suite through acquisitions including PiSA sales, PLANWARE, Bmobile and etracker, creating a broader European product stack around customer relationship and digital experience management. The company generates revenue primarily from enterprise software subscriptions sold either as a full platform or as individual modules, supplemented by professional services for implementation, integration, consulting and optimisation. Its customers are large organisations and complex B2B enterprises that need compliant, multi-team customer engagement infrastructure, especially in European operating environments where privacy, localisation and system integration matter.

Business model & monetisation

JustRelate monetises through recurring enterprise software subscription fees for its CX platform and individual modules including marketing automation, CRM, CMS, analytics, email tooling and portal software. Commercial packaging is modular, enabling customers to license selected products or the broader suite under negotiated enterprise contracts. The company also earns service fees from consulting, implementation, integration, optimisation and operational support. Acquired products such as etracker and CPQ functionality deepen average contract value and support cross-sell expansion.

Enterprise CX platform subscriptions
Software Subscription
Module subscriptions for CRM, automation, CMS, analytics and CPQ
Software Subscription
Implementation and integration projects
Service Fee
Ongoing optimisation and support services
Service Fee

Products & capabilities

No products with linked sources are available in this view.

Products & market categories

Competitors & alternatives

  • BSI Software

    European CRM and CX SaaS platform for enterprises.

  • Sitecore

    Enterprise digital experience software for content, data and personalisation.

  • Brevo

    B2B customer engagement suite for marketing, messaging, CRM and data.

  • Netcore Cloud

    B2B martech suite for engagement, data, email, and personalisation.

View all competitors

Subsidiaries & acquisitions

  • etracker

    Privacy-first web analytics and measurement software for businesses.

View acquisition history

Recent recorded signals

Dates refer to the source publication. Older entries are historical context, not evidence of a new event.

No sufficiently sourced and dated signals are available for this view.

Careers & open positions

Open positions indexed from verified career portals and applicant tracking systems.

PositionDepartmentLocationPosted
Academy Manager(Mid-Level)EducationParis or Lille, Remote
Analyst Relations & Market Intelligence Lead(Lead)MarketingGermany, Poland or France, Remote
Senior Digital Project Manager(Senior)Project ManagementFrance, Remote
Senior Account Executive(Senior)SalesFrance, Remote

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Questions about JustRelate

What is JustRelate?

JustRelate is a private B2B software group that provides an integrated CX platform covering CRM, web, email, automation, analytics, portals and CPQ.

Who uses JustRelate?

Enterprise marketing, sales, service, digital and IT teams use JustRelate, especially organisations with complex offers and strong compliance requirements.

How does JustRelate make money?

JustRelate makes money through enterprise software subscriptions for its platform modules and through professional services such as implementation, integration and optimisation.

Sources & coverage

This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.

18 publicly documented primary sources and citations linked across the market graph.

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