Jubna
Jubna is a mENA-focused adtech platform for buying media and monetising publishers.
Analyst Perspective
Jubna is a privately held advertising technology company headquartered in the United Arab Emirates and founded in 2014. It operates a regional digital advertising and publisher monetisation business focused on the MENA market. Its products span advertiser campaign buying, publisher monetisation, push and pop traffic, and a marketplace that connects advertisers, publishers, agencies, and creators to buy and sell media services directly. The company makes money by taking a share of advertiser spend flowing through its platform, retaining margin between advertiser budgets and publisher payouts, and likely charging transaction-based fees within its marketplace model. Its paying customers are businesses rather than consumers, primarily advertisers, performance marketers, agencies, publishers, website owners, app developers, and creators seeking to monetise audiences or buy regional media reach.
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Key insights about Jubna
Category Differentiation
Jubna is a regional adtech and media marketplace business, not a general news publisher or a pure creative agency. It is best distinguished from larger global discovery platforms by its MENA focus and blended advertiser-publisher marketplace model.
Jubna: About
Jubna runs a two-sided adtech model. On the demand side, it sells campaign buying tools and managed advertising services to brands, advertisers, agencies, and performance marketers. On the supply side, it onboards publishers and app owners, helps them monetise traffic, and shares ad revenue generated from that inventory. Its newer marketplace model broadens this by allowing buyers and sellers of digital media services to transact directly through a structured catalogue with pricing, audience details, and delivery guarantees.
How Jubna Works & Monetises
Business model analysis and core revenue streams
Jubna uses a hybrid platform monetisation model. Advertisers pre-fund campaigns through account top-ups and spend against performance or budget-based media buying. The core economics likely combine media margin and revenue share, with Jubna keeping a percentage of advertiser spend before paying publishers. In its marketplace product, the company also appears to monetise via transaction commissions or platform fees on media services sold between advertisers, publishers, and creators. Managed account support may add service-led revenue alongside self-serve usage.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Recent Signals (Jubna)
About us | Advertise with Jubna and Drive Real Business Results | Jubna.com
Jubna launched in 2014 with the mission to create a major and positive change in the world of online journalism digital advertising in the MENA region. Behind every great company is a great team. We pride ourselves in having the brightest minds in Ad-Tech in MENA.
Read original sourceJubna expands with the launch of the Marketplace platform: an integrated platform for brands, media owners, and social media pages.
Jubna has launched a new Marketplace platform aimed at empowering brands and media owners.
Read original sourceJubna expands with the launch of the Marketplace platform: an integrated platform for brands, media owners, and social media pages.
Jubna has launched a new Marketplace platform that connects brands, media owners, and social media pages, enhancing their advertising capabilities.
Read original sourceJubna: Frequently Asked Questions
What is Jubna?
Jubna is a MENA-focused advertising technology platform that helps advertisers buy digital media and helps publishers monetise their audiences.
Who uses Jubna?
Its users are mainly advertisers, brands, agencies, performance marketers, publishers, website owners, app developers, and creators.
How does Jubna make money?
Jubna makes money through advertiser spend flowing through its platform, revenue share on publisher monetisation, marketplace transaction fees, and some managed service support.
Company Facts
- Founded
- 2014
- Headquarters
- Dubai Digital Park, Building A5, Suite 3026, Dubai, UAE
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- jubna.com