Performance Ad Networks & Traffic · AdTech Vendor · Media Arbitrator / Ad Network
Jubna
MENA-focused adtech platform for buying media and monetising publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Dubai Digital Park, Building A5, Suite 3026, Dubai, UAE
- Company size
- 10–49
- Market cluster / sector
- Performance Ad Networks & Traffic
- Market role
- AdTech Vendor · Media Arbitrator / Ad Network
- Official website
- jubna.com
What Jubna does
Jubna runs a two-sided adtech model. On the demand side, it sells campaign buying tools and managed advertising services to brands, advertisers, agencies, and performance marketers. On the supply side, it onboards publishers and app owners, helps them monetise traffic, and shares ad revenue generated from that inventory. Its newer marketplace model broadens this by allowing buyers and sellers of digital media services to transact directly through a structured catalogue with pricing, audience details, and delivery guarantees.
Category differentiation
Jubna is a regional adtech and media marketplace business, not a general news publisher or a pure creative agency. It is best distinguished from larger global discovery platforms by its MENA focus and blended advertiser-publisher marketplace model.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Jubna is a privately held advertising technology company headquartered in the United Arab Emirates and founded in 2014. It operates a regional digital advertising and publisher monetisation business focused on the MENA market. Its products span advertiser campaign buying, publisher monetisation, push and pop traffic, and a marketplace that connects advertisers, publishers, agencies, and creators to buy and sell media services directly. The company makes money by taking a share of advertiser spend flowing through its platform, retaining margin between advertiser budgets and publisher payouts, and likely charging transaction-based fees within its marketplace model. Its paying customers are businesses rather than consumers, primarily advertisers, performance marketers, agencies, publishers, website owners, app developers, and creators seeking to monetise audiences or buy regional media reach.
Business model & monetisation
Jubna uses a hybrid platform monetisation model. Advertisers pre-fund campaigns through account top-ups and spend against performance or budget-based media buying. The core economics likely combine media margin and revenue share, with Jubna keeping a percentage of advertiser spend before paying publishers. In its marketplace product, the company also monetises via transaction commissions or platform fees on media services sold between advertisers, publishers, and creators. Managed account support may add service-led revenue alongside self-serve usage.
- Advertiser campaign spend on buying platform
- Media margin on budgets and performance media buying
- Publisher monetisation and revenue share
- Percentage retained from advertiser spend before publisher payout
- Marketplace transactions
- Take-rate or commission on media services sold
- Managed account support
- Service fee or bundled media management
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Iranian adtech platform for advertiser and publisher monetisation.
Mobile-first ad tech platform for programmatic advertising and app monetisation.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
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| Position | Department | Location | Posted |
|---|---|---|---|
| Front End Developer(Mid-Level) | Engineering & Development | Dubai (United Arab Emirates) | |
| Digital Advertising Account Specialist(Mid-Level) | Customer Success & Client Operations | Dubai (United Arab Emirates) |
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Questions about Jubna
What is Jubna?
Jubna is a MENA-focused advertising technology platform that helps advertisers buy digital media and helps publishers monetise their audiences.
Who uses Jubna?
Its users are mainly advertisers, brands, agencies, performance marketers, publishers, website owners, app developers, and creators.
How does Jubna make money?
Jubna makes money through advertiser spend flowing through its platform, revenue share on publisher monetisation, marketplace transaction fees, and some managed service support.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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