Jubna

Jubna runs a two-sided adtech model. On the demand side, it sells campaign buying tools and managed advertising services to brands, advertisers, agencies, and performance marketers. On the supply side, it onboards publishers and app owners, helps them monetise traffic, and shares ad revenue generated from that inventory. Its newer marketplace model broadens this by allowing buyers and sellers of digital media services to transact directly through a structured catalogue with pricing, audience details, and delivery guarantees.

Jubna is a privately held advertising technology company headquartered in the United Arab Emirates and founded in 2014. It operates a regional digital advertising and publisher monetisation business focused on the MENA market. Its products span advertiser campaign buying, publisher monetisation, push and pop traffic, and a marketplace that connects advertisers, publishers, agencies, and creators to buy and sell media services directly.

The company makes money by taking a share of advertiser spend flowing through its platform, retaining margin between advertiser budgets and publisher payouts, and likely charging transaction-based fees within its marketplace model. Its paying customers are businesses rather than consumers, primarily advertisers, performance marketers, agencies, publishers, website owners, app developers, and creators seeking to monetise audiences or buy regional media reach.