Jubna

The company operates a two‑sided adtech and media services platform. On the demand side, advertisers and agencies use self‑serve and managed tools to buy performance media and sponsored placements across a network of publishers, social media creators and media owners. They create campaigns, fund accounts in advance, and control bids, targeting and budgets across multiple formats (content recommendation units, push notifications, in‑page and pop traffic, and sponsored content/social placements via the marketplace). Value to advertisers is delivered through access to regional audiences, measurable performance and centralised buying across many publishers. On the supply side, digital publishers, media owners and creators integrate ad widgets or list media services and inventory in the marketplace. They retain control over pricing and availability for marketplace listings, and earn revenue via revenue share on ad inventory and payouts for completed media services. The platform’s role is to aggregate demand, provide buying and delivery infrastructure, handle payments and enforce delivery guarantees, taking a margin or fee on media spend and marketplace transactions.

Jubna is a UAE-based advertising technology company focused on native content discovery, push notification advertising and a media marketplace, primarily serving the MENA region. Its core platform started as a content recommendation network for online publishers, helping them monetise editorial inventory while providing advertisers with traffic and lead generation through native ad units. The company now operates a broader performance advertising and marketplace ecosystem. Advertisers and agencies fund campaigns via prepaid accounts on self‑serve tools, buying traffic on a CPC/CPM/CPL basis across content recommendation widgets, push notifications and in‑page formats. Publishers, media owners and social media creators monetise by integrating Jubna’s widgets or listing sponsored content and social placements on the marketplace, earning revenue via revenue share and completed‑service payouts. Customers are primarily advertisers, agencies and digital publishers rather than consumers.