Joystick Ventures

InteractiveMedia vermarktet Erdbeerlounge GmbH

InteractiveMedia, a German telecom advertising marketer, has acquired Erdbeerlounge GmbH's sites and expanded its focus on women as an audience. The deal adds Erdbeerlounge.de and brings four more sites—Mamilounge.de, Empfehlerin.de, and Stylr.de—into InteractiveMedia's portfolio, which already includes Cosmopolitan.de, Joy.de, Shape.de, Celebrity.de, Jolie.de, Mädchen.de, StarFlash.de, and Bunte.de. Citing internet facts 2010-IV, the acquired pages reach about 1.2 million monthly unique users, while InteractiveMedia's overall female audience is reported at around 14 million monthly unique users. Erdbeerlounge GmbH founder and managing director Dr. Stephanie Staar expressed satisfaction, saying InteractiveMedia provides Erdbeerlounge with a suitable new home as a

Männer brauchen klare Ansagen in der Online Werbung

A gender-focused online advertising study conducted by InteractiveMedia in collaboration with market researcher phaydon analyzes qualitative interviews and group discussions to understand gender differences in online ad perception and impact. Key findings show women are generally more receptive to online advertising and prefer aesthetically designed, holistic campaigns with emotional appeal, while men value ads that clearly convey information and clearly separate content from advertising, also prioritizing personal autonomy over content overlays. Video ads resonate similarly for both genders, but men favor campaigns with explicit promotional clarity. The study offers campaign recommendations: for male targets, use clear messaging and transparent controls in display formats; for female targets, prioritize visually engaging, coherent designs and formats such as expandable display ads, along with specials to leverage holistic appeal. InteractiveMedia notes broad reach to female internet users via brands like Bunte.de, Cosmopolitan.de, Joy.de, Shape.de, and Celebrity.de, reporting over 10 million female unique users and a 51.4% net reach among women. The study is downloadable from InteractiveMedia’s site.

AGOF verzeichnet sechs neue Lizenznehmer

AGOF, the online research association, expanded its licensee base with six new members: Mediaroute, Ciao.de, xplosion interactive, AdBerry, Glam Media, and Andreae-Noris Zahn. After the addition, AGOF reports 51 licensees. The industry note also records a corporate consolidation: Ad2Net GmbH and orangemedia.de GmbH merged to form Ströer Interactive GmbH and will be counted as a single licensee starting with the 2008-III data release. Glam Media GmbH will previously show four sites—cosmopolitan.de, celebrity.de, shape.de, and joy.de—under the Glam Media umbrella, having taken over from Codex Media GmbH; from 01 January those Glam-owned properties include glam.de, paradisi.de, bequeen.de and naturkost.de. Looking ahead to 2009, the licensee list will grow further with moviemaze.de (AdBerry), gesundheit.de (Andreae-Noris Zahn), ciao.de (Ciao GmbH), zoover.de (mediaroute), and geldsparen.de (xplosion interactive). In addition, four joint offerings—quotenmeter.de, notebookcheck.de, weg.de and ferien.de—will be added, bringing the total to 32 offerings.