International Airlines Group (IAG)

Programmatic OOH: Reviving Cross-Channel Marketing Post-Pandemic

Google added out-of-home (OOH) ads into DV360, enabling programmatic OOH and cross-channel campaign management. The piece cites eMarketer forecasts that digital OOH bought programmatically will rise from 15.6% today to 25.5% by 2024, signaling growing adoption as consumers return to stores post-COVID. Digital OOH offers event-, time-, and weather-based creative delivery, expanding beyond fixed-location buys. Examples include British Airways using an ADS-B antenna to display flight BA 475 in London, earning a Cannes Lion Grand Prix, and McDonald’s running an iced McCafé OOH campaign triggered by temperature thresholds. The article notes market concentration among Lamar, Outfront and Clear Channel (15% of inventory, ~1,100 US companies) and highlights cross-channel potential with social feeds (82% see OOH in feeds; 48% engage). The piece frames programmatic OOH as a strategic opportunity to close the cross-channel customer journey as audiences re-emerge post-pandemic.

International Airlines Group (IAG) 6-K Financial Filing Analysis (2021-11-30)

AI Analysis of 6-K for period 2021-11-30. Note:

Disney Online Channels Are Nipping At Broadcast Heels; Does GDPR Need A Makeover?

Disney's streaming ads are edging ahead of ABC's broadcast ad sales as marketers shift budgets to direct-to-consumer platforms. Direct-to-consumer ad sales rose 47% to $882 million last quarter, approaching ABC's $984 million, which rose 5%. Analysts say Hulu, ESPN+, and ABC.com could soon surpass the network as streaming viewership grows. Disney has consolidated its ad-sales teams to offer one-stop shopping across networks, a move executives say helps advertisers follow audiences. CEO Bob Chapek praised Hulu's rapidly expanding ad business, and Rita Ferro, president of advertising sales, noted the unified sales approach. In Europe, GDPR faces calls for 'surgery' to keep pace with tech advances amid the COVID-era shift to remote work, with MEP Axel Voss warning that rules aren’t built for blockchain, facial or voice recognition, or AI. The roundup also notes Sitecore's acquisition of Boxever and Four51 in travel CDP, Boxever's clients such as Ryanair and Emirates, a €4.8 million loss in 2019, and later updates on Microsoft Advertising, Hudson MX, and Fubo TV.