COMPANY

imagino

imagino is a enterprise customer engagement SaaS combining CDP, activation and AI.

Analyst Perspective

imagino SAS is a French MarTech software company that sells a customer engagement platform to enterprise marketing, CRM, IT and data teams. Its core product combines customer data platform capabilities with campaign activation, audience segmentation, journey orchestration and AI-driven decisioning. The company also offers an embedded AI layer, Ask Imogen, and a Snowflake-native deployment model that keeps customer data in place rather than replicating it into parallel systems. The company generates revenue through enterprise SaaS contracts. Its pricing model combines a base subscription with modular and usage-based components tied to customer profiles, activation volumes and deployed capabilities. imagino serves organisations that want to unify customer data and execute personalised engagement across channels while maintaining governance, reducing data duplication and improving time-to-value.

Analyst Signal Briefing

Updated: 30 Jul 2026

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Category Differentiation

imagino is a B2B customer engagement software company, not a creative agency, ad network or consumer app. It sells enterprise MarTech infrastructure rather than media inventory or managed campaign services.

imagino: About

imagino operates a B2B SaaS model centred on an enterprise customer engagement platform. It creates value by consolidating customer data management, segmentation, orchestration and activation into one system, reducing fragmentation across marketing and data stacks. Its zero-copy and in-warehouse deployment approach lowers duplication and integration complexity for enterprise customers, while embedded AI increases platform utility through automated recommendations, decisioning and execution.

How imagino Works & Monetises

Business model analysis and core revenue streams

imagino monetises through enterprise SaaS subscriptions with modular pricing. Customers pay a core platform fee for the customer engagement infrastructure, then scale spend through usage-based elements linked to profile volumes, activation and communication volumes, and optional modules. Commercial expansion is driven by platform adoption, additional capabilities such as AI orchestration, and deeper deployment into customer data environments.

Revenue Channels

Core customer engagement platform subscriptionsSoftware Subscription
Usage-based pricing tied to profiles and activation volumesPay-per-Use
Optional modules and expanded enterprise capabilitiesSoftware Subscription
Partner-led enterprise deployment expansionService Fee

imagino: Frequently Asked Questions

What is imagino?

imagino is a French enterprise software company that provides a customer engagement platform combining CDP, campaign activation, journey orchestration and embedded AI.

Who uses imagino?

Enterprise marketing, CRM, IT and data teams use imagino to unify customer data, build audiences and run personalised engagement across channels.

How does imagino make money?

imagino makes money through enterprise SaaS subscriptions, modular platform fees and usage-based pricing linked to customer data and activation volumes.

Company Facts

Founded
2017
Headquarters
France
Core Segment
MarTech Vendor
Company Size
50–200
Official Link
imagino.com