HockeyStack
Enterprise GTM analytics, attribution, and revenue automation software.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- HockeyStack, Inc.
- Entity type
- COMPANY
- Founded
- 2021
- Headquarters
- 651 N Broad St, Suite 206, Middletown, Delaware, 19709 USA
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- hockeystack.com
What HockeyStack does
HockeyStack operates a B2B SaaS model built around a unified revenue intelligence platform. It creates value by ingesting and normalising GTM data from CRM, marketing, product, outreach, and warehouse systems; resolving identity across accounts and contacts; and turning that data into attribution models, pipeline analytics, scoring, and workflow automation. This lets enterprise revenue teams reduce manual analysis, improve campaign measurement, and operationalise repeatable revenue playbooks. Commercially, the business combines core platform subscriptions with higher-value modules and usage-linked components for AI agent functionality. The model is designed for enterprise expansion: once the data foundation is embedded, adjacent modules for analytics, automation, and AI recommendations can be layered on top, increasing account value and switching costs.
Category differentiation
HockeyStack is a B2B revenue analytics and GTM intelligence software vendor, not a sports media brand, team analytics tool, or consumer hockey app. It competes more directly with attribution, RevOps, and revenue intelligence platforms than with general BI tools.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
HockeyStack is a private US B2B software company that sells a go-to-market intelligence and revenue analytics platform to enterprise revenue teams. Its core platform unifies marketing, sales, product, and customer data, then layers on multi-touch attribution, buyer journey analytics, reporting, identity resolution, and AI-assisted recommendations. The company positions itself as a no-code, enterprise-scale alternative to point solutions in attribution and revenue operations analytics. It makes money primarily through SaaS subscriptions with custom enterprise pricing, with commercial terms shaped by company size, data volume, feature access, and usage of AI agents. Its direct customers are business teams such as revenue operations, marketing operations, sales operations, demand generation, analytics, and sales leadership rather than consumers. The platform’s value proposition is to help these teams connect fragmented GTM data, measure pipeline impact, and automate next-best actions across the revenue funnel.
Company news briefing
Briefing updated:
HockeyStack has secured $50 million in funding to accelerate the development of its enterprise-focused Revenue Agents platform. This capital injection supports the company’s launch of autonomous AI agents designed to optimise go-to-market motions and streamline sales processes. These initiatives demonstrate a strategic prioritisation of agentic AI within the revenue operations sector to enhance enterprise-level efficiency.
Business model & monetisation
The company uses a SaaS subscription model with custom enterprise pricing. Pricing is negotiated based on deployment scope, data volume, feature access, and AI agent usage, with multi-year enterprise contracts potentially discounted. In addition to recurring platform fees, there are usage-based elements such as agent credits, and optional onboarding or professional services may provide ancillary revenue.
- Core platform subscriptions
- Software Subscription
- Enterprise module upsells
- Software Subscription
- AI agent usage and credits
- Pay-per-Use
- Onboarding and professional services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
AI GTM - B2B Revenue Data Intelligence Platform | HockeyStack
Recorded impact score: 3/5
Modern Attribution that captures the complete buyer journey.
Explore company relationships
Questions about HockeyStack
What is HockeyStack?
HockeyStack is a B2B SaaS platform for go-to-market analytics, attribution, unified revenue data, and AI-assisted revenue workflows.
Who uses HockeyStack?
It is used by enterprise revenue operations, marketing operations, sales operations, demand generation, analytics, and sales leadership teams.
How does HockeyStack make money?
It makes money mainly through custom-priced SaaS subscriptions, with additional revenue from premium modules, AI agent usage, and related services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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