Hashtag Paid (#paid)
Creator marketing platform linking brands, agencies, and vetted social creators.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Hashtag Paid Inc.
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- 312 Adelaide St W, Toronto, Ontario, Canada
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- hashtagpaid.com
What Hashtag Paid (#paid) does
#paid operates a two-sided creator marketing platform with brands and agencies on the demand side and creators on the supply side. It creates value by reducing friction in creator discovery, pricing, contracting, payments, rights management, and reporting within one workflow. On top of the software layer, it offers higher-touch managed services such as campaign strategy, execution, analytics, production, and licensing support. This combination supports both recurring software-style revenue and services or transaction-linked income tied to campaign activity.
Category differentiation
#paid is a creator marketing platform and services business, not a consumer social network or a generic payments company. It is closer to influencer marketing software vendors than to traditional media agencies, although it also offers managed services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Hashtag Paid Inc., trading as #paid, is a Canadian creator marketing company that sells software and managed services to brands and agencies running influencer and social media campaigns. Its main platform acts as a creator marketplace and campaign operating system, helping marketers discover creators, manage briefs and approvals, automate payments, secure usage rights, and measure campaign outcomes. The company also provides strategist-led services for campaign planning, analytics, content production, and licensing. The business monetises through a hybrid of software access, campaign-related fees, managed service retainers, and likely transaction or licensing take-rates tied to creator engagements. Its customers are primarily brand marketers, enterprise marketing teams, and advertising agencies rather than consumers, while creators are supply-side participants on the marketplace. Banknotes adds a smaller media-property revenue stream through sponsored content and advertising aimed at marketing professionals.
Business model & monetisation
The company uses a hybrid monetisation model. Core revenue comes from platform access and campaign execution on the #paid marketplace, supported by standardised creator pricing and workflow management that enable transaction-linked fees or take-rates. Additional revenue comes from managed service fees for strategy, production, analytics, support, and licensing administration. A smaller ancillary stream likely comes from sponsored content, advertising placements, and related media monetisation within the Banknotes editorial property.
- Platform access and campaign workflow software
- Software Subscription
- Campaign execution and strategy services
- Service Fee
- Creator transaction and licensing-related fees
- Percentage Take-Rate
- Banknotes sponsorships and advertising
- Ad-Supported
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Service
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Sr. Director of Client Success, Creator Operations & Acquisition(Director) | Client Success | Remote US | |
| Senior Client Success Manager(Senior) | Client Success | New York |
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Questions about Hashtag Paid (#paid)
What is #paid?
#paid is a creator marketing platform that helps brands and agencies discover creators, run campaigns, manage payments and rights, and measure results.
Who uses #paid?
Its main users are brand marketers, enterprise marketing teams, and advertising agencies running influencer and social campaigns.
How does #paid make money?
It appears to earn revenue from platform usage, campaign-related fees or take-rates, managed services, and smaller media sponsorship income through Banknotes.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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