Hashtag Paid (#paid)
Hashtag Paid (#paid) is a creator marketing platform linking brands, agencies, and vetted social creators.
Analyst Perspective
Hashtag Paid Inc., trading as #paid, is a Canadian creator marketing company that sells software and managed services to brands and agencies running influencer and social media campaigns. Its main platform acts as a creator marketplace and campaign operating system, helping marketers discover creators, manage briefs and approvals, automate payments, secure usage rights, and measure campaign outcomes. The company also provides strategist-led services for campaign planning, analytics, content production, and licensing. The business appears to monetise through a hybrid of software access, campaign-related fees, managed service retainers, and likely transaction or licensing take-rates tied to creator engagements. Its customers are primarily brand marketers, enterprise marketing teams, and advertising agencies rather than consumers, while creators are supply-side participants on the marketplace. Banknotes adds a smaller media-property revenue stream through sponsored content and advertising aimed at marketing professionals.
Analyst Signal Briefing
No strategic news signals detected in the last 90 days.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about Hashtag Paid (#paid)
Category Differentiation
#paid is a creator marketing platform and services business, not a consumer social network or a generic payments company. It is closer to influencer marketing software vendors than to traditional media agencies, although it also offers managed services.
Hashtag Paid (#paid): About
#paid operates a two-sided creator marketing platform with brands and agencies on the demand side and creators on the supply side. It creates value by reducing friction in creator discovery, pricing, contracting, payments, rights management, and reporting within one workflow. On top of the software layer, it offers higher-touch managed services such as campaign strategy, execution, analytics, production, and licensing support. This combination supports both recurring software-style revenue and services or transaction-linked income tied to campaign activity.
How Hashtag Paid (#paid) Works & Monetises
Business model analysis and core revenue streams
The company uses a hybrid monetisation model. Core revenue likely comes from platform access and campaign execution on the #paid marketplace, supported by standardised creator pricing and workflow management that enable transaction-linked fees or take-rates. Additional revenue comes from managed service fees for strategy, production, analytics, support, and licensing administration. A smaller ancillary stream likely comes from sponsored content, advertising placements, and related media monetisation within the Banknotes editorial property.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Service
Ad Format
Recent Signals (Hashtag Paid (#paid))
2024 Creator Ad Report
Check out the latest 2024 Creator Ad Report
Read original sourceDigiday Future Leader Awards 2026 Finalists Announced
Digiday, together with Glossy and Modern Retail, published the list of finalists for the 2026 Future Leader Awards, which recognizes rising leaders with ten years of experience or less across marketing, media and product disciplines. Highlighted finalists include Seojoon Oh (senior product manager at Uber), Natasha Macri (senior director of marketing partnerships at Time) and Katie Zaro (omnichannel marketing manager at eos). The announcement describes finalists’ work—Seojoon Oh’s platforms supporting Uber’s $1.7 billion advertising business, Macri’s scaling of Time’s partnership pipeline and Zaro’s DTC site redesign and CRM gains—and lists nominees across multiple categories (e.g., product, media, content, AI, audio, e‑commerce, technology). The piece is an industry recognition of emerging talent shaping measurement, partnerships and omnichannel experiences.
Read original sourceTIME Unveils Inaugural TIME100 Creators List
TIME Magazine has published the inaugural TIME100 Creators list, recognizing the world’s most influential creators across platforms such as TikTok, Instagram, YouTube, Spotify, Apple Podcasts, Twitch, X, LinkedIn, and Substack. TIME states these creators are reshaping what audiences watch, how they spend time, what they buy, and even how they vote. The list is organized into five categories—Titans, Entertainers, Leaders, Phenoms, and Catalysts—and features Kai Cenat on the cover; Cenat reportedly has 18.4 million followers on Twitch, more than on Instagram. Lead Editor Lucy Feldman oversaw the selection, with data and insights support from #paid. The list spans creators from 15 countries and highlights a diverse mix of English-language creators across entertainment, education, activism, podcasts, and more, without publishing an inherent ranking.
Read original sourceHashtag Paid (#paid): Frequently Asked Questions
What is #paid?
#paid is a creator marketing platform that helps brands and agencies discover creators, run campaigns, manage payments and rights, and measure results.
Who uses #paid?
Its main users are brand marketers, enterprise marketing teams, and advertising agencies running influencer and social campaigns.
How does #paid make money?
It appears to earn revenue from platform usage, campaign-related fees or take-rates, managed services, and smaller media sponsorship income through Banknotes.
Company Facts
- Founded
- 2013
- Headquarters
- 312 Adelaide St W, Toronto, Ontario, Canada
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- hashtagpaid.com