Gushcloud International
Gushcloud International is a creator management and influencer marketing group for brands and talent.
Analyst Perspective
Gushcloud is a Singapore-based creator management and influencer marketing group serving both brands and creators. Its core business is managed services: representing creators, arranging brand partnerships, planning and executing influencer campaigns, producing content, supporting media buying and running experiential activations. It also appears to offer adjacent creator-economy services such as analytics tools, financing and payout support, and selected market-entry or relocation support for creators. The company makes money primarily from service fees paid by brands for campaign strategy and execution, commissions on sponsorships and creator deals, and likely related retainer or project fees for production, events and representation. Additional revenue may come from financing or payment-related fees and software-style access to analytics tools. Its direct paying customers are mainly brands, advertisers and creator businesses, while creators are both clients and supply-side talent within its network.
Analyst Signal Briefing
Archived (Stand: 29 Jun 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Gushcloud International has expanded its global talent portfolio by signing a comprehensive management and licensing agreement with content creator Steven He. This development reinforces the firm’s position as an AI-powered creator management and licensing entity operating across 13 countries. Furthermore, the company demonstrated commercial momentum through Team SGMY’s top-three finish in the X THE LEAGUE competition, which recorded ₩12 billion in sales.
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Key insights about Gushcloud International
Category Differentiation
This is a creator management and influencer marketing group, not a pure self-serve influencer software platform. It should also not be confused with a traditional media owner or ad network that owns and sells its own inventory.
Gushcloud International: About
Gushcloud operates a service-led creator-economy business model. It aggregates creator talent and audience access, then sells campaign strategy, creator matching, content production, sponsorship negotiation, media support and event execution to brands. In parallel, it represents creators and monetises their commercial activity through commissions, brand deal facilitation and adjacent financial or operational services. The model creates value by sitting between demand from advertisers and supply from creators, while expanding wallet share through production, analytics and experiential add-ons.
How Gushcloud International Works & Monetises
Business model analysis and core revenue streams
The company primarily monetises through managed service fees for influencer marketing campaigns, including strategy, creator sourcing, production, activation and media buying. It likely also earns percentage-based commissions on brand partnerships, sponsorships and creator representation deals, plus project fees or retainers for content production and experiential work. Additional monetisation appears to include financing or payout-related fees through its creator finance offering and possible software-style or bundled fees attached to analytics tools.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Service
Recent Signals (Gushcloud International)
APAC Preferences in Brand Engagement Differ; Singapore IAB Ropes In Brand Marketers as Advisors - ExchangeWire.com
APAC brand engagement varies across markets, according to Waggener Edstrom Communications' Content Matters: The Impact of Brand Storytelling Online 2015, which polled more than 4,000 consumers in nine APAC markets. The study shows cross-channel engagement is common but platform preferences vary by geography and industry, with many users switching between two devices. In South Korea, 20% rely on blogs for travel and 19% for dining; the Philippines leans more on social media. Facebook and WhatsApp are top platforms region-wide, while Singapore favors Instagram, Indonesia uses Twitter, and China uses WeChat. Over 90% in China, India, and Indonesia follow brands on social media; the Philippines is at 53%, Hong Kong 46%, and Indonesia 38% for promotions. Separately, Singapore IAB launched its first brand advisory board with 12 brand-side marketers; Yello Digital Marketing Group acquired Singapore-based Gushcloud in a multi-million-dollar deal, expanding content and influencer marketing in Southeast Asia, with Vincent Ha and Althea Lim remaining minority shareholders.
Read original sourceGushcloud International: Frequently Asked Questions
What is Gushcloud?
Gushcloud is a Singapore-based creator management and influencer marketing group that connects brands with creators and also represents talent.
Who uses Gushcloud?
Brands, advertisers and marketing teams use it for creator-led campaigns, while creators use it for representation, sponsorships and related growth services.
How does Gushcloud make money?
It earns mainly from campaign service fees, commissions on brand deals and creator partnerships, and additional fees from production, events, analytics and creator-finance services.
Company Facts
- Founded
- 2011
- Headquarters
- Singapore
- Core Segment
- Agency & Consultancy
- Company Size
- 201–500
- Official Link
- gushcloud.com