Gumtree Group

Azerion Boosts UK Team with Three Strategic Hires

Azerion has expanded its UK commercial team with three new hires to bolster its agency business and omnichannel advertising capabilities. Aurelie Mosengo Ipaon joins as Senior Client Success Manager from Publicis Media, focusing on campaign management to deepen partnerships with key clients and drive performance analysis. Natasha Rabinowitz becomes Senior Sales Manager, coming from Gumtree, and will manage agency relationships within Publicis Groupe companies including Zenith UK and Starcom, leveraging Azerion’s omnichannel tech to unlock new opportunities. Olivia Coxon is appointed Sales Manager, moving from JCDecaux, and will support OMD and PHD agency accounts, strengthening cross-network collaboration. Dean Nagib, Azerion’s UK country manager, said the hires reflect a commitment to invest in talent to act as a strategic partner and to deliver integrated, insight-driven solutions that connect creativity with performance across Azerion’s platform.

2025 AdTech: Embracing Privacy in a Cookie-Driven World

Industry Review 2025 analyzes top trends for a pivotal year in advertising technology with a privacy-first lens. The piece argues that privacy will define 2025, acknowledging that cookies are here to stay while highlighting the need to reduce reliance on third-party cookies and to adopt privacy-centric solutions. It notes Google’s delay of its third-party cookie deprecation and urges the industry to press ahead on its own terms, focusing on building cookie alternatives and preparing internally. The article invites industry voices to debate the topic and references contributions from brands including Lloyds Bank and Gumtree.

X Faces Legal Battles Amid New Ad Tech Innovations

The Stack weekly round-up covers X's latest developments and notable ad-tech legal matters. Brazil's Supreme Court blocked X following Musk's refusal to comply with requests over news content, and X rolled out a beta version of its connected TV app across multiple app stores. The Trade Desk is reportedly developing its own smart TV operating system, with at least one partner signed up. In antitrust coverage, Yelp has filed a case against Google alleging dominance in web search to push its own reviews, while the Google-DOJ antitrust trial date approaches with Judge Leonie Brinkema expected to rule soon. The episode also flags a potential EU antitrust issue involving Google and Android Auto. Additional ExchangeWire items highlight Road to ATS London 2024 coverage and related programmatic/identity topics.