CAR Group

CAR Group operates a multi-sided digital marketplace model centred on vehicle discovery, listing distribution and dealer demand generation. It creates value by aggregating high-intent audiences searching for vehicles, converting that traffic into leads and exposure for dealers and sellers, and then monetising both the commercial participants and the resulting media inventory. Across its portfolio, the group layers on dealer tools, analytics, CRM-related capabilities and self-serve advertising to increase monetisation per market and deepen customer dependence.

CAR Group is an Australian listed operator of online automotive and vehicle marketplaces, with major marketplace assets in Australia, South Korea, the United States, Chile and Brazil. Its platforms connect buyers, private sellers and dealerships through classified listings and lead generation, while also monetising large, high-intent audiences through digital advertising, media sales and self-serve ad buying tools.

The group generates revenue from dealer subscriptions, listing and lead products, paid upgrades, and advertising sold to automotive brands and agencies. It has also been extending into adjacent dealer software and transaction-support capabilities through acquisitions such as DP360, a dealership CRM business in the United States, and Pop Sells, which facilitates recreational vehicle sales on behalf of customers.