Market & Financial Intelligence Platforms · Data Provider / Broker · MarTech Vendor
Guideline
Verified advertising intelligence and governed cross-media planning software.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Dreamscape Opco, Inc.
- Entity type
- COMPANY
- Founded
- 2022
- Headquarters
- United States
- Company size
- 50–200
- Market cluster / sector
- Market & Financial Intelligence Platforms
- Market role
- Data Provider / Broker · MarTech Vendor
- Official website
- guideline.ai
What Guideline does
Guideline aggregates and normalises advertising billing, transaction, pricing and audience data into proprietary intelligence products, then distributes the resulting data through enterprise SaaS platforms and licensed datasets. It creates value by giving media buyers, sellers and investors independently verified spend, cost, delivery and market signals for planning, negotiation, governance, measurement and forecasting. Bespoke analyst research monetises the same underlying data assets through higher-touch engagements.
Category differentiation
Guideline is a B2B advertising intelligence and media-plan-management provider, not a consumer media-buying app or an advertising agency. It does not operate an ad exchange, DSP or media sales house.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Guideline is the trading name of Dreamscape Opco, Inc., a United States-based private B2B advertising data and software company backed by GTCR. It combines verified advertising-spend data, transaction-derived media-pricing benchmarks, television and CTV audience analytics, analyst-led research, and governed media-plan-management software. Its product portfolio incorporates the acquired Standard Media Index, SQAD and Lumina businesses. The company sells subscriptions, data licences and enterprise software to agencies, advertisers, media owners, broadcasters, publishers, investment firms and media operations teams. It also provides custom research engagements. Its core commercial asset is a proprietary dataset built from agency billing and media transaction data rather than surveys, panels or modelled estimates.
Company news briefing
Briefing updated:
Guideline has expanded its B2B software and intelligence offerings with the launch of WRAP Cloud, a browser-based, AI-powered SaaS analytics platform designed for the television industry. Alongside this release, the company introduced an AI Ingestion Agent to automate spreadsheet media plan processing within its management platform, which currently oversees over $300 billion in media budgets. Furthermore, Guideline SMI market data has continued to provide key intelligence on shifting regional ad spend trends, including automotive campaign reallocations.
Business model & monetisation
Guideline monetises primarily through enterprise SaaS subscriptions and data licences for Ad Intelligence, pricing benchmarks, audience analytics, media-plan-management and capital-markets intelligence. MediaTools, Lumina, WRAP Cloud and Signal are sold through enterprise software contracts; SMI, SQADCosts and AccuTV are licensed as proprietary data and analytics products. Insights generates additional service revenue through custom analyst-led research engagements. Pricing is contract-led and product-specific rather than consumer self-service.
- Advertising intelligence data subscriptions and licences
- Enterprise data subscription and licensing
- Media plan management software
- Enterprise SaaS subscription
- Audience analytics and television measurement software
- SaaS subscription
- Capital-markets intelligence
- Data subscription
- Custom Insights research
- Service fee
Products & capabilities
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Digital intelligence SaaS for apps, ads, web and gaming.
Digital intelligence software for web, app, ecommerce, and advertising insights.
Cross-platform media measurement, audience analytics and advertising validation provider.
Advertising intelligence software for competitor creative and spend analysis.
Media measurement, ad intelligence, and content data provider.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Guideline Launches WRAP Cloud SaaS Analytics Platform
Product Launch · Recorded impact score: 2/5
Guideline, a provider of Ad Intelligence and Media Plan Management solutions, launched WRAP Cloud, a SaaS, AI-powered audience analysis platform, and an AI Ingestion Agent for automating media plan data entry. Additionally, Guideline announced six updates for Q4 2026, including U.S. digital pricing data available via its AI Agent and MCP Server, a Programmatic Direct view, Canadian retail media coverage, and refined Quick Serve Restaurants segmentation. These innovations emphasize enterprise-grade security, with WRAP Cloud offering browser access and role-based controls, and the AI agent being opt-in with versioned uploads and no customer data usage for training. Guideline manages over $300 billion in media budgets, and the new updates aim to provide more granular pricing and spend insights within existing workflows.
- Guideline launched WRAP Cloud, a SaaS AI-powered audience analysis platform, and an AI Ingestion Agent for media plan automation.
- WRAP Cloud offers browser-based access, local ratings, CTV measurement, and multi-market analysis with enterprise security.
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Questions about Guideline
What is Guideline?
Guideline is the trading name of Dreamscape Opco, Inc., providing verified advertising intelligence, media-pricing data, audience analytics and media-plan-management software.
Who uses Guideline?
Advertising agencies, enterprise brands, broadcasters, publishers, media sales organisations, investors and research teams use Guideline.
How does Guideline make money?
Guideline earns revenue through enterprise SaaS subscriptions, proprietary data licences and bespoke analyst-led research engagements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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