Greenbids

The company operates a B2B adtech model, providing optimisation and filtering technology that plugs into existing programmatic advertising infrastructure (DSPs, walled gardens, SSPs and publisher ad stacks). It creates value for advertisers and agencies by improving campaign performance and lowering the carbon footprint of media buys via custom bidding algorithms integrated with platforms such as DV360, The Trade Desk and major social/video channels. For publishers and SSPs, it reduces unnecessary ad calls and infrastructure load while protecting or improving yield, and provides analytics on emissions and performance.

Revenue is generated through a mix of technology licensing, platform or integration fees, and managed service fees for running or supporting campaigns. For buy-side clients, this likely includes fees for access to custom algorithms and optimisation layers across channels. For sell-side clients (publishers, SSPs), revenue comes from SaaS-style access or licensing of filtering and analytics modules embedded in header bidding and prebid server environments, potentially complemented by revenue-share or yield-uplift based agreements. The company’s value creation centres on cost efficiency, yield protection and measurable emissions reduction in the programmatic supply chain.

Greenbids.ai is a France-based advertising technology company that provides AI-driven optimisation tools for programmatic advertising with a focus on reducing carbon emissions from digital ad delivery. Its platform builds custom bidding algorithms for advertisers and agencies, and offers prebid and server-side filtering solutions for publishers and SSPs to cut low-value ad calls while maintaining revenue performance.

The company operates as a B2B vendor across the programmatic value chain, serving advertisers, media agencies, supply-side platforms and online publishers. It generates revenue by licensing its optimisation technology, charging integration or platform fees, and providing managed optimisation services, often tied to performance or yield outcomes. The business has been acquired by Perion Network Ltd. and serves over 80 brand clients globally via integrations with major DSPs and walled gardens.