Gluu
BPM SaaS for process mapping, execution and improvement.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- GLUU ApS
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- Denmark
- Company size
- 10–49
- Market role
- B2B SaaS Provider
- Official website
- gluu.biz
What Gluu does
Gluu operates a recurring-revenue B2B SaaS model centred on business process management. It delivers a proprietary cloud platform that helps organisations map processes, coordinate tasks and cases, embed work instructions, manage governance, and run continuous improvement. Value is created by reducing process fragmentation, improving operational consistency, and making BPM accessible to non-expert users. Commercial expansion comes from user growth within customer accounts and paid enterprise feature add-ons.
Category differentiation
This company is a business process management SaaS vendor, not the unrelated identity and access management project historically known as Gluu. It sells workflow and process software to organisations rather than consumer apps or ad technology.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
GLUU ApS, trading as Gluu, is a Denmark-based private B2B software company that provides a cloud business process management platform. Its product combines process mapping, workflow orchestration, task and case management, work instructions, role management and continuous improvement tools in one SaaS environment. The platform is designed for organisations that need to document, execute and improve operational processes without relying on specialist-only BPM tooling. The company sells primarily to process managers, operations leaders, quality teams, IT and ERP project leaders, and consultants in mid-market and enterprise organisations. It generates revenue through annual SaaS subscriptions priced per user, with additional annual company-level fees for enterprise add-ons such as API integrations, business architecture tools, customisation and versioning. Gluu positions around people-friendly BPM, AI-powered mapping, and EU-hosted, ISO 27001-aligned operations.
Business model & monetisation
Gluu monetises through annual SaaS subscriptions with tiered per-user pricing. The stated plans are Core (€2 per user per month), Essential (€4 per user per month), and Advanced (€8 per user per month), billed annually. It also monetises enterprise add-ons through annual company-level fees for capabilities such as API integrations, business architecture tools, enterprise customisation, and versioning. A free 30-day trial supports product adoption and conversion into paid subscriptions.
- Core platform subscriptions
- Per-user annual SaaS subscription
- Enterprise add-ons
- Annual company-level software fees
- Free trial conversion
- Product-led acquisition into paid plans
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Gluu
What is Gluu?
Gluu is a Denmark-based B2B SaaS company that provides a cloud business process management platform for mapping, executing and improving operational processes.
Who uses Gluu?
Process managers, operations leaders, quality teams, IT and ERP project leaders, and consultants in mid-market and enterprise organisations use Gluu.
How does Gluu make money?
Gluu makes money through annual per-user SaaS subscriptions and annual company-level fees for enterprise add-ons such as integrations, customisation and versioning.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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