Gluu
Gluu is a bPM SaaS for process mapping, execution and improvement.
Analyst Perspective
GLUU ApS, trading as Gluu, is a Denmark-based private B2B software company that provides a cloud business process management platform. Its product combines process mapping, workflow orchestration, task and case management, work instructions, role management and continuous improvement tools in one SaaS environment. The platform is designed for organisations that need to document, execute and improve operational processes without relying on specialist-only BPM tooling. The company sells primarily to process managers, operations leaders, quality teams, IT and ERP project leaders, and consultants in mid-market and enterprise organisations. It generates revenue through annual SaaS subscriptions priced per user, with additional annual company-level fees for enterprise add-ons such as API integrations, business architecture tools, customisation and versioning. Gluu positions around people-friendly BPM, AI-powered mapping, and EU-hosted, ISO 27001-aligned operations.
Analyst Signal Briefing
Updated: 30 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about Gluu
Category Differentiation
This company is a business process management SaaS vendor, not the unrelated identity and access management project historically known as Gluu. It sells workflow and process software to organisations rather than consumer apps or ad technology.
Gluu: About
Gluu operates a recurring-revenue B2B SaaS model centred on business process management. It delivers a proprietary cloud platform that helps organisations map processes, coordinate tasks and cases, embed work instructions, manage governance, and run continuous improvement. Value is created by reducing process fragmentation, improving operational consistency, and making BPM accessible to non-expert users. Commercial expansion comes from user growth within customer accounts and paid enterprise feature add-ons.
How Gluu Works & Monetises
Business model analysis and core revenue streams
Gluu monetises through annual SaaS subscriptions with tiered per-user pricing. The stated plans are Core (€2 per user per month), Essential (€4 per user per month), and Advanced (€8 per user per month), billed annually. It also monetises enterprise add-ons through annual company-level fees for capabilities such as API integrations, business architecture tools, enterprise customisation, and versioning. A free 30-day trial supports product adoption and conversion into paid subscriptions.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Gluu: Frequently Asked Questions
What is Gluu?
Gluu is a Denmark-based B2B SaaS company that provides a cloud business process management platform for mapping, executing and improving operational processes.
Who uses Gluu?
Process managers, operations leaders, quality teams, IT and ERP project leaders, and consultants in mid-market and enterprise organisations use Gluu.
How does Gluu make money?
Gluu makes money through annual per-user SaaS subscriptions and annual company-level fees for enterprise add-ons such as integrations, customisation and versioning.
Company Facts
- Founded
- 2011
- Headquarters
- Denmark
- Core Segment
- B2B SaaS Provider
- Company Size
- 10–49
- Official Link
- gluu.biz