GLAMI

INSP TV Network Sticks to Linear Amid Streaming Shift

INSP, a TV network owned by the Inspirational Network, remains rooted in linear TV even as advertisers shift toward connected TV. The network, which spun off into a for-profit subsidiary in 2010 and pivoted to Westerns in 2015, has seen year-over-year growth in Nielsen ratings and ad revenue, driven by an older, engaged audience. INSP attributes substantial advertising revenue to its linear channel, while also experimenting with streaming through a free ad-supported TV (FAST) channel launched recently. The network targets an underserved, older audience (roughly ages 55–60), a segment favored by direct-response advertisers. INSP’s FAST strategy aims to attract younger viewers without abandoning its core audience. For monetization, the company sells streaming inventory programmatically via partners such as Tubi, Roku, and Vizio, and generally prices ads based on time blocks, with primetime spots carrying higher rates.

AdExchanger.com Predictions for 2011: Publishers

AdExchanger.com crowdsources 2011 predictions from web publishers. Contributors from IDG Communications, Mindjolt, About.com, Glam Media, Technorati, NBC Universal, and Ziff Davis outline a data- and RTB-driven publishing landscape. Bob Carrigan predicts leading vertical networks will become vertically integrated platforms with richer data, exchange capabilities, and real-time bidding, backed by industry know-how and targeting. Tyler Fitch argues Google (and possibly RMX) will compete with yield optimizers, and DSPs will pivot toward video advertising despite scaling challenges. Marc Goldberg says advertisers will care about what and where, not just who, with inventory surplus shrinking and mobile advertising entering its tenth year; publishers may re-architect pages if Facebook launches offsite contextual ads. Josh Jacobs foresees premium publishers claiming a bigger place in exchange/RTB, supported by data standards, premium inventory access, and protection/analytics tools. The broader views from Richard Jalichandra and Peter Naylor emphasize consolidation, commodification, complexity, and a need for easier buying/selling in the ecosystem.

Mode Media Bullish On Premium Programmatic

Mode Media rebranded from Glam Media in April 2014 at its NewFront to reflect a broader media focus beyond beauty. The company positions itself as a top-10 digital media firm reaching more than 140 million people in the US each month and about 250 million globally. It counts roughly 6,000 content partners across seven channels and is expanding into premium programmatic and video, featuring series such as Haute Havens, Nail File, and Totally Talbott (on Tend.com). Mode has built private marketplaces (PMPs) with vertical and seasonal packages and a dedicated programmatic sales team. The firm’s strategic shift emphasizes combining premium inventory access with data-driven targeting for advertisers.