GLAMI
Fashion discovery platform monetised through retailer traffic and media services.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Inspigroup s.r.o.
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- Corso IIa, Křižíkova 148/34, 186 00 Praha 8, Czechia
- Company size
- 10–49
- Market role
- Publisher & Media Owner
- Official website
- glami.cz
What GLAMI does
GLAMI operates a commerce discovery platform that aggregates fashion product feeds from partner merchants and turns consumer product search and browsing intent into monetisable traffic. Retailers and brands pay for clicks and visibility within the platform, while GLAMI also extends its value proposition through retargeting-style catalogue placement and managed Google Shopping services. The business therefore combines commerce media monetisation with performance marketing services.
Category differentiation
GLAMI is not a fashion retailer or marketplace that completes checkout itself. It is a fashion discovery and comparison platform that aggregates listings and redirects users to merchant e-shops.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
GLAMI is a fashion-focused product discovery and comparison platform operated by Inspigroup s.r.o. It aggregates product feeds from multiple e-shops into a single catalogue, helps consumers browse and filter fashion products, and redirects shoppers to merchant sites to complete purchases. The company also provides merchants with audience retargeting within its catalogue and a comparison shopping service for Google Shopping campaigns. Its revenue model is primarily performance-based, charging partner retailers on a cost-per-click basis for traffic and visibility. GLAMI creates value by combining commerce-oriented consumer traffic, product feed aggregation, and first-party behavioural signals to improve product ranking, personalisation, and retailer campaign efficiency. Its direct customers are e-commerce retailers and fashion brands, while end users are shoppers using the platform for discovery.
Business model & monetisation
GLAMI primarily uses a performance-based CPC model charged to partner retailers for traffic generated from catalogue listings. It further monetises through premium placement and ranking advantages powered by its audience and personalisation tools, and through managed comparison shopping services that help merchants buy Google Shopping traffic more efficiently. Commercially, this is a mix of media monetisation, performance marketing spend, and service-led optimisation.
- Retailer CPC traffic generation
- Performance-based click pricing
- On-platform audience and ranking-based visibility
- CPC-linked media monetisation
- Google Shopping comparison shopping service
- Managed service / performance marketing support
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Inspigroup s.r.o.
IAB vendor record: 1336
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about GLAMI
What is GLAMI?
GLAMI is a fashion discovery and comparison platform that aggregates products from multiple e-shops into a searchable catalogue and redirects shoppers to merchants.
Who uses GLAMI?
Online fashion shoppers use it for product discovery, while e-commerce retailers and brands use it to buy traffic, visibility, and related performance marketing services.
How does GLAMI make money?
It mainly earns revenue through a cost-per-click model charged to merchants, alongside audience-based visibility tools and managed Google Shopping services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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