GGK MullenLowe

Alexander Jaggy: 'I Don't Feel Industry Envy'

Alexander Jaggy, co-founder and Creative Director of Thjnk Zürich, is the subject of a profile and ADC podcast episode published by persoenlich.com on 2026-06-10. The piece reviews Jaggy’s career across agencies including BBDO, GGK, Springer & Jacoby and Jung von Matt, his role in building Jung von Matt Limmat, and his co-founding of Thjnk Zürich with Andrea Bison. The article notes Thjnk Zürich’s client roster (Migros, Swiss, Edelweiss, Ochsner Sport, Post) and highlights Jaggy’s industry recognition (named 'Werber des Jahres' in 2014) and jury service at festivals such as Cannes Lions and the New York Festival. The interview is part of the ADC Switzerland '50 Jahre ADC' podcast series (supported by Migros Supermarkt AG); the episode is moderated by Matthias Ackeret with production by Corinne Lüthi and distribution by Christian Beck.

ADC Switzerland 50th: Creativity, Advertising, and AI

An interview with Swiss author and former creative director Martin Suter reflecting on ADC Switzerland’s 50th anniversary, his career in advertising and literature, and the role of creativity in the industry. Suter recalls his early years at GGK, his involvement with the ADC board, and the Club’s founding in the Kronenhalle. He argues that human insight and originality remain essential for standout advertising, while acknowledging practical uses of AI: he uses ChatGPT for research but rejects machine-written prose. The piece emphasizes ADC’s role in promoting originality through juried awards and situates contemporary advertising challenges—shorter attention spans, fragmented channels, and AI competition—within a broader cultural and creative perspective. The conversation first appeared in the ADC Switzerland 50-year anniversary magazine.

Roku Targets Linear Ad Spend with OTT Tools

Roku today announced new analytics and planning tools for OTT advertisers, named Activation Insights within the Roku Ad Insights Suite. The tools provide direct comparisons between OTT and linear TV advertising, offering a comprehensive view of linear campaign performance, analysis of OTT audiences that may be missed, and recommended budget allocations on the Roku platform. A Baskin Robbins case study cited within the release found that 86% of 18-49 year-olds who saw a Baskin Robbins ad on Roku did not see the ad on linear TV, underscoring the potential audience gap. Roku aims to accelerate shifting ad spend from linear to OTT by highlighting audiences advertisers might be missing and how OTT reach can be leveraged. Industry voices, including Scott Rosenberg of Roku and Michel Piner of MullenLowe, emphasize the value of measuring OTT impact beyond traditional GRP metrics. Roku reported a 71% year-over-year increase in platform revenue in Q1, with monetised video ad impressions more than doubling.