Dentsu Creative

Digiday Announces 2026 Content Marketing Awards Winners

Digiday published its 2026 Content Marketing Awards winners on 2026-06-30, highlighting brand work that leans into creator partnerships, community-driven storytelling and interactive experiences. Major winners include the NFL (with Verizon) for Best Use of Native Advertising/Sponsored Content for the 21-episode series "Race to the End Zone"; NBCUniversal's BravoCon program, which won Most Innovative Marketing Team; and Adobe, which won Best Event for Adobe MAX London and Best Use of AI in Content Production for "The Unfinished Film." The announcement lists winners across many categories — from influencer and creator collaborations to experiential and AI-driven content — and includes metrics cited by winners (e.g., view and engagement totals for NFL, BravoCon, and Adobe campaigns). The winners list signals marketer emphasis on creator-led formats, fandom-driven marketing and experimentation with generative AI in content production.

Adweek Roundup: Eight Notable Brand Campaigns

An Adweek roundup (published May 1, 2026) highlights eight notable advertising campaigns from brands including Skittles, Claire’s, Chivas Regal, Budweiser, Disney and Allstate. The piece, written by Brittaney Kiefer (Adweek’s creative editor in London), summarizes creative themes across the week — from surreal work for Skittles to Claire’s Summer 2026 comeback campaign and Budweiser’s World Cup–related spots featuring Erling Haaland. The article also notes a Most Effective Ad of the Week recognition produced in partnership with EDO and briefly references other editorial and sponsored items on Adweek’s site.

Good Noticings Hosts Prioritize Positivity Over Hot Takes

At Adweek’s Social Media Week, Tefi Pessoa interviewed Claire Parker and Ashley Hamilton, hosts of the podcast Good Noticings, about their approach to podcasting and social media. The hosts said they differentiate their show by favoring researched, in-depth coverage of pop culture over immediate "hot takes," adopting a positive, enthusiasm-first tone rather than toxicity, and using early, low-audience episodes as space to experiment and improve. Parker and Hamilton cited prior podcast projects (Celebrity Memoir Book Club; We're in a Fight With Claire and Ashley) as formative steps that led to the current format. The conversation was framed as practical takeaways for marketers and media professionals creating content in a crowded attention environment.