Dentsu Creative

Dentsu Creative operates a managed-service agency and consultancy model. It sells strategic and executional marketing services to brands, combining brand strategy, creative development, production, media planning, SEO and programmatic activation. Value is created by bundling creative capabilities with adjacent media and customer experience functions inside the wider Dentsu ecosystem, enabling larger multi-service engagements and ongoing client relationships.

Dentsu Creative is the creative agency network within Dentsu Group, positioned as one of the group’s global leadership brands. It provides managed services spanning brand strategy, creative development, campaign execution, creative production, media strategy and planning, programmatic media buying, and SEO consulting. Its customers are primarily enterprise brands and large advertisers seeking integrated marketing and brand transformation services.

The business makes money through agency retainers, project fees, production fees, and media-related service revenues linked to planning and programmatic execution. Its value proposition is the combination of creative services with Dentsu’s wider media and customer experience capabilities, allowing large clients to buy more integrated campaign planning, production and activation from a single network.