Funnelytics
Visual funnel analytics and attribution software for marketers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Funnelytics Inc
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- Canada
- Company size
- 10–49
- Market role
- MarTech Vendor
- Official website
- funnelytics.io
What Funnelytics does
Funnelytics operates a hybrid software-and-services model. It creates value by consolidating customer journey mapping, attribution and KPI tracking into a visual interface that reduces analytical complexity for marketing teams. Revenue is generated from recurring subscriptions to the core SaaS platform and from managed service retainers for hands-on implementation, reporting and optimisation. This allows the company to serve both self-serve users and clients that want expert execution.
Category differentiation
Funnelytics is a B2B marketing analytics and funnel visualisation platform, not a general-purpose web analytics suite or an advertising buying platform. It focuses on journey mapping, attribution and optimisation rather than media execution.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Funnelytics Inc is a private Canadian MarTech software company that sells a visual marketing analytics and funnel-mapping platform. Its core product helps marketers map customer journeys, attribute performance across traffic sources and downstream systems, and monitor funnel KPIs and revenue in a single interface. The company is positioned around usability for non-technical marketing teams rather than heavy custom analytics implementation. The business combines subscription software with managed services. Customers pay for self-serve access to the SaaS platform and can also buy expert-led implementation, tracking setup, reporting and conversion optimisation support. Its direct customers are performance marketers, e-commerce teams, digital businesses and agencies that need cross-platform funnel visibility and attribution without assembling separate analytics workflows.
Business model & monetisation
Funnelytics monetises through software subscriptions and managed service fees. The self-serve platform is sold on recurring monthly or annual SaaS plans, with public entry pricing starting at $129 per month. It also sells premium done-for-you services on a retainer basis for tracking implementation, journey mapping, reporting and conversion optimisation. The primary monetisation engine is recurring software revenue, supplemented by service-led upsell and onboarding revenue.
- Self-serve journey analytics platform
- Software subscription
- Done-for-you funnel optimisation and implementation
- Service fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Funnelytics
What is Funnelytics?
Funnelytics is a B2B marketing analytics platform that visually maps customer journeys, tracks funnel performance and attributes revenue across channels.
Who uses Funnelytics?
Performance marketers, e-commerce teams, digital businesses and marketing agencies use Funnelytics to monitor and optimise customer funnels.
How does Funnelytics make money?
Funnelytics makes money from recurring SaaS subscriptions and from managed service fees for implementation, reporting and funnel optimisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
Continue your research on Funnelytics
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.